SENIOR REGIONAL SALES MANAGER - NORTHERN CALIFORNIA
About The Position
Tampico Beverages is hiring a Senior Regional Sales Manager for Northern California. The role is responsible for growing volume and market share for Tampico brands across assigned markets, distributors, and retailers. It develops regional account plans and locally executes national programs, working with National Account Managers and licensee sales teams to improve distribution, merchandising, and promotional performance across small and large format accounts. The position develops and implements strategic plans across all channels, seeks new business in the assigned territory, and reports to the Senior Director of Sales West.
Requirements
- 3–5+ years of experience in CPG sales.
- Bachelor’s degree in business, marketing, or a related field is highly required.
- Experience managing regional retailers, distributors, and/or licensee partners.
- Strong written and verbal communication and presentation skills, with strong attention to detail.
- Excellent analytical, planning, and forecasting abilities.
- Ability to influence cross-functional partners and support sales team development.
- Proficiency in Microsoft Office, including Excel, PowerPoint, Outlook, and Word.
- Ability to travel up to 40% of the time.
- Ability to lift up to 50 pounds as needed.
Nice To Haves
- Beverage industry experience is preferred.
- Ideal place of residence: Sacramento, CA; Fresno, CA; or Boise, ID.
Responsibilities
- Build and maintain strong relationships with retailers and distributor partners.
- Execute national and regional sales programs, promotions, and merchandising initiatives.
- Develop and present retail and wholesale sales programs to drive growth.
- Monitor sales execution and support key account selling activities.
- Identify market opportunities and recommend strategies to increase volume and market share.
- Evaluate distributor and licensee performance and recommend corrective actions when needed.
- Develop sales forecasts and maintain market plans and promotional roadmaps.
- Seek and develop new business opportunities within the assigned territory.
Benefits
- Vacation
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Short- and long-term disability
- Employee assistance program
- Tuition reimbursement
- Wellness program
- Employee stock ownership plan (ESOP)
- Option to participate in the company’s 401(k) plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
