Senior Regional Sales Manager - Ontario

''•Bolton, ON

7h•CA$107,600 - CA$143,500•Hybrid

About The Position

Reporting to the Director of National Field Sales, the Sr. Regional Sales Manager will lead the Ontario field sales team and oversee regional execution across key distributor partners, multi-unit customers, and independent operators. This role is responsible for building a high-performing, accountable team that delivers profitable growth, protects and expands market share, strengthens distributor partnerships, and executes against McCain Foodservice priorities across Ontario. This person will need to reside within Ontario.

Requirements

7+ years of CPG or foodservice sales experience with strong knowledge of distributors, independent operators, and regional accounts
Previous people leadership or sales management experience
Proven ability to coach, develop, motivate, and hold a sales team accountable to results
Strong business acumen with the ability to balance volume, margin, trade spend, and customer needs
Strong analytical skills with the ability to translate data and insights into actionable strategies
Experience using CRM tools, preferably Salesforce, to manage performance and customer engagement
Strong communication, presentation, and relationship-building skills
Ability to perform under pressure, lead through change, and simplify complex business challenges
Self-motivated with the ability to manage a region autonomously while maintaining alignment with leadership
Valid driver’s license and willingness to travel regularly across Ontario
Must reside in Ontario

Responsibilities

Lead, coach, and develop the Ontario field sales team to achieve regional sales, volume, margin, and market share objectives
Manage 10 field sales reps performance through regular coaching, feedback, and development planning while holding individuals accountable to results
Build and execute regional sales strategies that drive profitable growth across priority customers, distributors, operators, and product categories
Manage key regional multi-unit customers while supporting the team on strategic opportunities, competitive conversions, and retention efforts
Drive strong CRM (Salesforce) discipline to manage opportunities, customer activity, campaigns, and pipeline visibility
Leverage data, insights, and market intelligence to identify growth opportunities, competitive risks, and regional priorities
Lead execution of key initiatives including innovation launches, distributor programs, customer campaigns, and retention strategies
Partner cross-functionally with marketing, category, revenue management, supply chain, finance, culinary, and customer service teams
Manage regional trade spend, distributor programs, deductions, and customer agreements with a focus on ROI and accountability
Support distributor partnerships through joint business planning, training, trade shows, and customer engagement
Conduct joint customer calls to coach selling skills and support strategic customer conversations
Ensure delivery against annual budgets, regional targets, and business objectives through disciplined planning and execution