Senior Regional Marketing Manager
About The Position
Sila Services is looking for an experienced Senior Regional Marketing Manager to lead marketing strategy and execution for our New England businesses. This role requires marketing experience within the residential home services industry, specifically HVAC, Plumbing, Electrical or a closely related in-home service business, as well as hands-on experience using ServiceTitan. You’ll partner closely with our Regional VP, General Managers and Marketing team to build and execute marketing plans across multiple HVAC, Plumbing and Electrical brands throughout New England. This is a hands-on role for someone who understands how marketing works in the home services world. You know how to generate calls and leads, understand seasonality, evaluate marketing spend, track conversion and ROAS, and adjust quickly when a location or campaign isn’t performing.
Requirements
- 5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth
- Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business
- Hands-on ServiceTitan experience
- Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business
- Experience managing marketing budgets and measuring performance and ROAS
- Experience across both digital and traditional marketing channels
- Strong analytical skills and the ability to turn data into clear recommendations and action
- Experience working directly with General Managers, operations leaders or other business leaders
- Ability to manage multiple brands, markets, priorities and deadlines at the same time
- Strong project management and organizational skills
- Excellent communication and presentation skills
- Ability to work independently and move quickly in a fast-paced, high-growth environment
- Bachelor's degree in Marketing, Business, Communications or a related field
Responsibilities
- Own the development and execution of marketing plans for multiple brands across the New England region
- Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals
- Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact
- Develop and execute lead-generation strategies across digital and traditional marketing channels
- Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels
- Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance
- Track marketing performance and ROAS and make recommendations based on the data
- Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities
- Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership
- Identify trends, gaps and opportunities across individual businesses and the overall region
- Develop marketing strategies to support underperforming locations, including digital campaigns, outbound calling, promotions, offers and pricing initiatives
- Take ownership of strategic initiatives such as memberships, cross-selling, customer retention and other growth opportunities
- Lead and support regional Marketing Manager(s)
- Manage and partner with outside marketing agencies
- Help newly acquired businesses transition into Sila’s regional marketing structure and best practices
- Partner with the broader Marketing team on website content, social media, advertising, creative, offers, messaging and lead-nurturing strategies
- Travel to New England businesses approximately 10–20% of the time
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What This Job Offers
Job Type
Full-time
Career Level
Senior
