Senior Programmatic Buyer

Karsh Hagan Madden • ,

11d • $70,000 - $80,000 • Remote

About The Position

Karsh Hagan Madden (KHM) is seeking a Senior Programmatic Buyer to lead programmatic media strategy, activation, optimization, and reporting across a diverse portfolio of clients. This role involves overseeing campaigns in display, video, audio, and audience-first media, while collaborating with internal teams and media vendors to achieve exceptional client results. Reporting to the Programmatic Supervisor, the Senior Programmatic Buyer will be instrumental in shaping campaign strategy, managing daily execution, and contributing to the growth and evolution of the agency's programmatic practice. This position offers the chance to influence departmental processes, mentor junior staff, and remain at the forefront of the dynamic programmatic landscape.

Requirements

• 3+ years of hands-on programmatic media buying or trading experience, preferably within an agency environment.
• Strong understanding of programmatic channels, audience targeting strategies, and full-funnel media planning.
• Experience managing campaigns in leading DSPs such as The Trade Desk, Viant, DV360, Amazon DSP, or similar platforms (The Trade Desk experience strongly preferred).
• Strong knowledge of campaign optimization, budget pacing, attribution, and cross-device tracking.
• Ability to interpret performance metrics-including ROAS, CTR, CPA, and conversion data-and translate findings into actionable recommendations.
• Experience with ad serving technology such as Campaign Manager (DCM) or similar platforms.
• Advanced Excel skills, including working with raw datasets, pivot tables, and performance visualizations.
• Strong analytical mindset with a genuine curiosity about machine learning, algorithms, and performance optimization.
• Excellent written, verbal, and presentation skills with the ability to communicate complex data clearly.
• Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
• Positive, collaborative attitude with a passion for mentoring teammates and continuously improving processes.

Responsibilities

• Lead programmatic strategy, activation, optimization, and performance analysis for assigned client accounts.
• Build, traffic, manage, and optimize campaigns across self-service DSPs, including The Trade Desk and Viant.
• Monitor campaign performance daily across display, video, audio, remarketing, audience targeting, and performance media.
• Identify optimization opportunities using performance data and implement strategic recommendations.
• Manage campaign budgets, pacing, quality assurance, and troubleshooting to ensure successful execution.
• Analyze campaign performance and communicate insights through clear, compelling data storytelling.
• Develop strategic recommendations for audience targeting, buying methodologies, tracking, attribution, and media partner selection.
• Support media planning by requesting proposals (RFPs), evaluating partners, and contributing to client presentations and media plans.
• Collaborate with media vendors to review campaign performance and identify optimization opportunities.
• Contribute to monthly reporting and client presentations.
• Serve as the team's subject matter expert on programmatic media, emerging platforms, and industry best practices.
• Mentor and support junior team members while helping develop scalable processes for the growing department.

Benefits

• Medical, dental, vision, and additional benefits to support you and your family.
• 401(k) with Traditional and Roth options, plus a company match.
• Flexible PTO and paid holidays.
• The tools and technology you need to do your best work.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed