Sr Product Operations Manager (Turf)
About The Position
The Senior Product Operations Manager (Turf) drives equipment penetration growth and increases Kubota’s in-house share across the United States. The role collaborates with Field Operations, the Dealer Development Department, Regional Sales Managers, and District Managers to strengthen the Turf dealer organization and develop strategies for sales and market-share growth. It leads and manages Product Managers and Product Marketing Specialists. The position operates in office and field environments and spends approximately 70% of its time in the field with customers, dealers, and operators. It requires sufficient mobility and physical reflexes to function in a general office environment and perform the role’s duties.
Requirements
- Bachelor’s degree in Agriculture, Business Administration, Marketing, or a related field.
- 10 or more years of relevant Product Marketing experience in the relevant equipment industry.
- Extensive knowledge of the product equipment and industries.
- Strong strategic thinking and logical proposal-making skills to drive business growth.
- Proven negotiation skills with customers and dealers.
- Excellent leadership and people-management abilities.
- Effective oral and written communication skills, including the ability to deliver information clearly and concisely, listen, and communicate effectively with others.
- Sufficient personal mobility and physical reflexes to function in a general office environment and accomplish the role’s tasks and duties.
Responsibilities
- Manage strategies to grow equipment market share and expand dealer locations to enhance customer service coverage.
- Develop dealer models in collaboration with the Dealer Development Director.
- Collaborate with the Field Sales Organization to encourage existing dealers to increase sales of Kubota products and improve in-house market share.
- Develop, update, and maintain data templates for target dealers and target customers.
- Manage the daily focus and accomplishments of Product Marketing Managers and Marketing Specialists.
- Analyze data to identify major market opportunities and create target lists of dealers for Product Specialists to pursue in support of annual growth goals.
- Gather industry and competitive marketing and sales program information and recommend company programs to encourage dealers to increase Kubota Equipment sales.
- Participate in local and national trade shows to promote assigned products and enhance brand awareness.
- Perform other duties as assigned.
- Lead and manage Product Managers and Product Marketing Specialists, with accountability for the Turf Product Marketing team’s results.
- Orient, guide, and mentor new Product Managers and Marketing Specialists, and conduct performance reviews and disciplinary counseling when necessary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
