Responsable marketing produit senior / Senior Product Marketing Manager

Explorance•Montreal, QC

41d

About The Position

As a Senior Product Marketing Manager, you will play a key role in shaping and elevating Explorance’s marketing strategy. Building on a strong foundation established over the past years, you will help expand our presence into new markets while strengthening our position with existing customers. This is an opportunity to make a meaningful impact by driving how our products are positioned, understood, and brought to market. If you thrive at the intersection of strategy, storytelling, and execution, and are passionate about bringing products to life in a way that resonates with customers, this role is for you.

Requirements

Bilingual in English and French.
Proven experience in product marketing in the B2B SaaS sector.
Demonstrated success leading GTM strategies for new products and major releases.
Strong track record of creating effective sales enablement programs and materials that accelerate revenue growth.
Exceptional communication skills with the ability to craft and deliver compelling narratives across written, verbal, and visual formats.
Strong storyteller who can translate data, customer insights, and product features into engaging, persuasive stories.
Strong familiarity with LLMs (Large Language Models) and their applications in marketing.
Strong analytical skills and experience in leveraging data for strategic planning.
Apply if you are a Montreal (or surroundings) resident - with expectation of working from our global headquarters.

Responsibilities

Lead end-to-end GTM strategy for new B2B SaaS products and major releases.
Develop launch plans that include positioning, messaging, channel strategy, and success metrics.
Coordinate cross-functional execution with product, sales, customer success, and marketing teams.
Create and maintain comprehensive sales enablement materials including product sheets, battlecards, pitch decks, and demo scripts.
Develop compelling customer stories, case studies, and ROI frameworks that sales teams can use throughout the buyer journey.
Train sales teams on product positioning, messaging, competitive differentiation, and value propositions.
Partner with sales leadership to identify content gaps and create materials that address common objections and accelerate deal cycles.
Equip sales teams with data-driven insights and competitive intelligence to support consultative selling.
Conduct thorough market research to understand trends, customer needs, and competitive landscapes.
Utilize data analytics to inform product positioning and strategic decision-making.
Develop and execute effective product marketing strategies that resonate with diverse audiences.
Craft compelling product messaging that clearly articulates value propositions and differentiates Explorance from competitors.
Translate complex technical features into clear, customer-focused narratives.
Create high-quality marketing collateral, including product sheets, case studies, and presentations.
Lead the production and presentation of marketing materials for webcasts and product sessions.
Develop compelling stories that bring customer success and product value to life.
Serve as a representative of Explorance at industry events, webinars, and product sessions.
Moderate webcasts and lead discussions that drive engagement and showcase product value.
Deliver persuasive presentations to various audiences, from technical teams to C-suite executives.
Work closely with product, sales, and customer success teams to align go-to-market strategies and ensure consistent messaging across all channels.
Collaborate with data teams to ensure marketing efforts are measurable and impact-driven.