Senior Manager - Shopper Marketing (ou Responsable Senior - Marketing Shopper)

Procter & Gamble•Toronto, ON

1d•Onsite

About The Position

P&G is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees, and we encourage working together to generate new ideas to address challenges we face. The Senior Brand Manager in our Brand Operations Team leads the strategic and operational aspects of our Amazon and Regional brand team across all categories. This includes the planning, development strategies required to deliver brand growth, and monitoring of brand strategies. They should have a strong understanding of retailer media and how to apply that strategy to deliver material growth. This role requires strong partnership with category teams, media teams, the retailer, and other stakeholders. Strong communication skills and ability to positively influence strategy is needed to reach success. The Senior Brand Manager will need to guide the vision strategy behind multiple brands by identifying consumer needs, understanding shopper insights, and executing marketing plans that win with consumers at the shelf. In this role, you will leverage media or dComm experience and lead: Retail Media for Amazon and own Amazon Ads relationship, Endeavor, and Internal training on 'The Amazon Way' to unleash advertising to commerce potential Search and Display - Ensure sufficiency to meet Amazon growth targets while finding efficiencies to improve ROAS Rollout of top new capabilities to teams and influence roadmap changes with Amazon Ads and Regional Retailers to drive value for P&G Scaled activations, including NHL Scale Plan, Spend Get, and other activations to deliver value. This role reports to a Brand Director. As you expand your impact on the business, you can expect to grow through broad, diverse Brand Building experiences with progressive responsibilities.

Requirements

Bachelors or Master’s degree from an accredited university, any major.
4+ years of relevant Digital Commerce experience in either CPG, an eCommerce retail platform, or at an agency is required.
Experience leading cross-functional teams and collaborating with stakeholders at all levels.
Knowledge of retail media best practices, ideally with Amazon experience.
Strong critical thinking and analytical skills to develop effective brand strategies for multiple brands with clearly defined objectives.
Deep understanding of market trends, consumer behaviour, and competitive landscape to inform brand strategies.
Strong communication and presentation skills to effectively communicate brand plans and objectives.
Proactive leadership to find innovation opportunities and drive continuous improvement in brand strategies and executions.
Demonstrated ability of critical thinking and problem solving.
A forward thinker with a growth mindset.
Ability to persevere through challenges and adapt to change.

Responsibilities

Lead the strategic and operational aspects of our Amazon and Regional brand team across all categories.
Plan and develop strategies required to deliver brand growth.
Monitor brand strategies.
Leverage media or dComm experience and lead Retail Media for Amazon and own Amazon Ads relationship, Endeavor, and Internal training on 'The Amazon Way' to unleash advertising to commerce potential.
Ensure sufficiency for Search and Display to meet Amazon growth targets while finding efficiencies to improve ROAS.
Rollout of top new capabilities to teams and influence roadmap changes with Amazon Ads and Regional Retailers to drive value for P&G.
Manage scaled activations, including NHL Scale Plan, Spend Get, and other activations to deliver value.