Responsable marketing | Marketing Lead

Valsoft Corporation•Montreal, QC

20h

About The Position

Claio is looking for a Marketing Lead passionate about innovation to lead the go-to-market strategy for our artificial intelligence platform designed for dental professionals in Canada and the United States. This role is at the heart of Claio's growth — an AI solution that concretely transforms the day-to-day of dental clinics by automating clinical documentation and simplifying administrative management. The successful candidate will work closely with the sales, product, and leadership teams to build Claio's presence in the North American dental market.

Requirements

Bachelor's degree in marketing, communications, business administration, or related field
Minimum 4 years of B2B marketing experience, ideally in a SaaS or technology environment
Experience in Canadian and American markets; ability to adapt strategies to cultural and regulatory contexts
Proficiency in digital marketing and CRM tools (automation, paid campaigns, analytics)
Excellent command of French and English, written and spoken (bilingualism required)
Strong interest in artificial intelligence and its clinical applications
Ability to simplify complex technological features for a clinical audience
Strong analytical skills and data-driven marketing orientation

Nice To Haves

Experience in the health technology, medical or dental software sector (a significant asset)

Responsibilities

Define and execute Claio's marketing strategy for the Canadian and American markets
Position Claio as the reference for clinical AI in the dental sector
Adapt messages and campaigns to the realities of each market (Quebec, English Canada, United States)
Identify AI innovation trends in the dental sector and turn them into competitive advantages
Ensure brand consistency across all customer touchpoints
Plan and oversee digital marketing campaigns (SEO/SEM, email, social media)
Manage Claio's presence at major dental congresses and events in North America
Develop content marketing programs targeting dentists, specialists, and clinic managers
Collaborate with the sales team to optimize sales enablement tools and acquisition funnels
Develop key messages around Claio's AI features (ambient transcription, automated clinical notes, decision support)
Orchestrate new feature launches and demonstrate their concrete clinical value to practitioners
Develop case studies, client testimonials, and educational content on AI applied to dentistry
Support the technology partnership strategy with software publishers and dental sector suppliers
Position Claio as an innovative player at the forefront of digital dental transformation
Manage the marketing budget and ensure rigorous ROI tracking by channel and by market
Implement performance dashboards and present results to leadership
Ensure marketing communications comply with applicable laws (Law 25, CASL, CAN-SPAM)