Ecosystem Marketing Manager/Responsable Marketing d'Écosystème

Red River • Boston, MA

1d • $109,050 - $180,000 • Remote

About The Position

The Ecosystem Marketing Manager 4 leads the resolution of complex, varied partner marketing challenges, exercising independent judgment and creative solutioning. The position delivers impactful, scalable programs that influence ecosystem-wide engagement and growth. This is a highly cross-functional role requiring a mix of strategic planning, relationship management, and hands-on marketing execution. You will work closely with Business Development, Product Marketing, Sales, and your marketing counterparts at partner organizations.

Requirements

• 5+ years of experience in B2B marketing, with at least 2–3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the [e.g., Tech / SaaS / Hardware] industry.
• Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.
• Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.
• Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities.
• Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., [ Marketo / Salesforce]) to measure impact.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Strong communication skills in English, as this position will interact with many Red Hat teams located outside of Quebec and Canada.

Responsibilities

• Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
• Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
• Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
• Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
• Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
• Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
• Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior