Director, Experiential and Ecosystem Marketing

Riva International, Inc.

3d•Remote

About The Position

Riva is seeking a strategic and results-driven Director, Experiential and Ecosystem Marketing to join their high-performing Marketing team. This role is responsible for defining and leading Riva’s global experiential marketing, partner marketing, and customer advocacy strategy to drive pipeline growth, revenue acceleration, brand authority, and long-term community engagement. The Director will own the strategy, execution, and performance measurement of Riva’s third-party sponsored events, owned events, virtual events, field marketing programs, partner co-marketing initiatives, and customer advocacy programs. This role requires cross-functional collaboration with Sales, Business Development, Customer Success, Product Marketing, and Executive Leadership to design high-impact experiences. As a member of the marketing leadership team, the Director will operate strategically while maintaining operational excellence and ensuring measurable ROI. While there are no direct reports initially, this role is expected to build and lead a high-performing team over time. The ideal candidate will be excited by the evolving role of AI and emerging technologies in modern B2B marketing and understand how to apply them to improve personalization, operational efficiency, audience insights, event experiences, and ecosystem engagement at scale, while maintaining strong standards around brand integrity, compliance, and data governance. This role is for a data-driven marketing leader with demonstrated experience building scalable experiential, partner, and advocacy programs in an enterprise B2B SaaS environment, particularly within regulated or data-sensitive industries.

Requirements

8+ years of experience in experiential, event, partner, community or ecosystem marketing within a high-growth enterprise B2B SaaS environment
Proven experience building and scaling global event portfolios, including third-party, owned, field, and virtual programs
Demonstrated success launching and growing customer advocacy or community programs that drive measurable revenue impact
3+ years of experience leading people or building teams, with strong leadership and coaching capabilities
A post-secondary education in Marketing, Advertising, Commerce, Business Administration, or a related field
Experience working in a global B2B SaaS company in a highly regulated industry such as financial services, life sciences, medical device, security and defence, or energy
Strong understanding of enterprise sales cycles and the role experiential marketing plays in pipeline acceleration and deal velocity
Experience developing and executing partner co-marketing programs, ideally including System Integrators or strategic technology alliances
Proven ability to manage budgets, forecast outcomes, and report on ROI tied to pipeline and revenue metrics
Demonstrated curiosity and proficiency in leveraging AI and emerging technologies to improve marketing effectiveness, operational efficiency, audience engagement, and program scalability
Strong understanding of modern B2B SaaS marketing technology ecosystems, including event technology, automation platforms, attribution tools, and AI-enabled marketing solutions
Experience engaging executive enterprise audiences through high-touch experiential and relationship-driven marketing programs
Exceptional executive communication and presentation skills
Strong cross-functional collaboration skills with Sales, Customer Success, Product Marketing, and Executive stakeholders
Advanced project management capabilities with the ability to manage complex global initiatives simultaneously
Experience with marketing automation and CRM platforms (HubSpot/Pardot and Salesforce preferred)
Experience with enterprise event technologies and partner/community platforms
Data-driven mindset with the ability to translate experiential impact into measurable business results
Experience measuring and communicating marketing influence across complex enterprise sales cycles
Strong interpersonal and relationship management skills—internally and externally with partners, customers, and industry leaders
Comfortable navigating organizational change and evolving go-to-market strategies in a high-growth environment
Ability to operate in a fast-paced, high-growth, ambiguous environment
The ability to work remotely while still driving results across the business and teams
An equivalent combination of education and experience, which results in a demonstrated ability to apply skills, will also be considered

Nice To Haves

Experience incorporating AI-enabled workflows or technologies into marketing operations, events, or community programs
Experience building and scaling a flagship owned customer or industry conference
Experience building a customer advocacy or community program from the ground up
Experience working with enterprise financial services organizations
Familiarity with ABM strategies aligned to field and event marketing
Experience supporting executive thought leadership or C-level engagement strategies
Ability to speak and write in a second language

Responsibilities

Define and own Riva’s global experiential and ecosystem marketing strategy aligned to revenue and brand objectives
Develop and execute a comprehensive global events portfolio including third-party conferences, field marketing events, owned flagship events, executive roundtables, and virtual programs
Establish measurable pipeline, revenue, and brand KPIs for experiential initiatives, ensuring strong ROI and executive visibility
Develop programs that strengthen executive and practitioner communities around Riva’s brand, customers, partners, and industry ecosystem
Build and scale Riva’s customer advocacy program, including reference programs, case studies, speakers bureau, community engagement, and customer storytelling initiatives
Lead and evolve Riva’s partner marketing strategy in collaboration with Business Development and Alliances, including co-marketing campaigns, joint events, partner enablement, and communications
Design exceptional experiential touchpoints that differentiate Riva in enterprise and regulated markets
Partner closely with Sales leadership to align field marketing programs to target accounts and priority verticals
Collaborate with Growth Marketing and Marketing Operations to ensure accurate tracking, attribution, and reporting across all experiential and partner initiatives
Leverage audience, engagement, and intent data to continuously optimize experiential and community programs across the customer lifecycle
Ensure experiential programs integrate effectively with digital engagement strategies, account-based marketing initiatives, and lifecycle marketing programs
Own budget planning, forecasting, and performance analysis for experiential and partner marketing programs
Develop scalable frameworks and processes for event planning, partner marketing engagement, and customer advocacy lifecycle management
Evaluate and leverage AI-enabled marketing technologies and workflows to improve operational efficiency, audience targeting, personalization, content scalability, and event experiences
Identify, evaluate, and prioritize new event and sponsorship opportunities aligned with strategic growth objectives
Partner with Executive Leadership to expand thought leadership visibility through speaking opportunities, customer engagement programs, and industry influence initiatives
Represent Riva at key industry events and executive-level engagements (travel may be required up to 30%)
Provide leadership and mentorship within the marketing organization, with the expectation of building and managing a team as the function scales
Stay current on enterprise SaaS, financial services, and revenue intelligence industry trends to proactively identify high-impact opportunities
Operate with both strategic vision and hands-on execution as required
Additional duties and projects as assigned