Senior Product Marketing Manager

VSCO•San Francisco, CA

22h•$185,000 - $220,000•Hybrid

About The Position

VSCO is seeking a Senior Product Marketing Manager to build Product Marketing from the ground up. This individual will be the second PMM, partnering directly with the Director of PMM, and will own a significant portion of the function, including narrative, messaging, and positioning, as well as the operational processes for timely and high-quality launches. This is a hands-on role requiring the ability to craft compelling stories and manage the execution details of launches. The ideal candidate is organized, builds credibility through their work, and operates with autonomy in a fast-paced environment. This role is based in the San Francisco, CA office, requiring a minimum of 3 days per week in the office.

Requirements

5–8 years in product marketing (B2C or B2B SaaS).
Proven experience creating positioning/messaging that has significantly impacted product understanding, discussion, or sales.
Demonstrated experience leading Go-To-Market (GTM) for multiple launches, with a strong understanding of effective briefs, clear ownership, tight timelines, and high-quality outputs.
Strong fundamentals in segmentation, with the ability to challenge targeting decisions and analyze data effectively.
Experience with in-product messaging and/or Product-Led Growth (PLG), with fluency in the space.
Comfortable operating in ambiguous environments and building processes while simultaneously executing.
Ability to write with clarity and conciseness, avoiding jargon and overly lengthy documents.
Skill in managing upwards and across teams effectively and politically.

Nice To Haves

Experience in the creator economy, photo/video industry, or consumer subscription products.
Familiarity with lifecycle marketing tools (e.g., Braze, Iterable, Customer.io) and experience briefing lifecycle teams.
Experience in a startup/early-stage environment, specifically building PMM processes while shipping.
Experience creating repeatable systems and implementing them through influence.

Responsibilities

Develop differentiated positioning grounded in customer insight and competitive reality.
Build messaging frameworks that scale across various assets like one-pagers, sales decks, lifecycle emails, and in-app copy.
Partner with the Director of PMM on narrative architecture for major releases and maintain messaging consistency across all platforms.
Own launch planning and execution end-to-end, including scoping releases, writing briefs, building timelines, and driving readiness.
Coordinate across Product, Marketing, Growth, Lifecycle, and Creative teams.
Translate the product roadmap into sequenced Go-To-Market (GTM) plans with clear ownership.
Set and manage the release cadence to ensure appropriate marketing support for each launch.
Partner with Growth/Data teams to refine audience segmentation and targeting.
Connect segmentation to messaging to ensure personalized targeting and in-product experiences.
Feed learnings back into the product roadmap and positioning strategies.
Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) in collaboration with Product.
Support product-led growth by identifying friction points, surfacing upgrade opportunities, and driving activation/conversion.
Ensure alignment between in-product and out-of-product messaging with the Lifecycle team.
Act as a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative teams.
Influence roadmap conversations to shape product development and sequencing.
Represent the customer voice internally using data and direct research.