Senior Product Marketing Manager

Tulip Interfaces • Somerville, MA

9d • Hybrid

About The Position

Tulip, a leader in AI-native frontline operations, empowers companies globally to equip their workforce with composable, connected applications. This leads to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is transforming industrial environments with composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category. Founded as a spinoff from MIT, Tulip is headquartered in Somerville, MA, with international offices. The company has received recognition as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, and has been named one of Energage's Top Workplaces USA, and Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

Requirements

• 6-8+ years of product marketing experience, with a track record of driving product adoption and shaping how products are positioned and sold
• Experience owning end-to-end go-to-market strategy and leading cross-functional launches from early definition through post-launch adoption
• Strong analytical foundation — using market research, competitive insights, and customer feedback to inform positioning and drive measurable outcomes
• Excellent communication and stakeholder management skills, with the ability to align and influence across Product, Sales, and Marketing
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience

Nice To Haves

• Familiarity with manufacturing, industrial software, or other complex technical domains is a plus
• Experience in regulated industries such as life sciences or aerospace & defense is a bonus

Responsibilities

• Own positioning and messaging for key manufacturing verticals (e.g., life sciences, aerospace & defense), defining how Tulip differentiates in a crowded and evolving market
• Drive end-to-end go-to-market strategy for product launches, from early product definition through post-launch adoption and iteration
• Translate market, competitive, and customer insights into clear positioning that connects platform capabilities — particularly in AI and composable operations — to real business value
• Build scalable sales enablement systems that improve win rates, shorten deal cycles, and create a feedback loop from the field into product and messaging
• Define and track success metrics for adoption, pipeline impact, and product marketing effectiveness, using data to continuously refine GTM strategy
• Develop high-impact thought leadership and customer-facing content (case studies, whitepapers, webinars, industry presentations) that reinforces Tulip's market position

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

What This Job Offers

• Job Type: Full-time
• Career Level: Senior