Senior Product Marketing Manager

Campminder•Boulder, CO

4h•Hybrid

About The Position

At Campminder, we've built a platform that program leaders, families, and the communities they serve have trusted for over 20 years. As our first Senior Product Marketing Manager, you'll build the PMM function here — creating the connective tissue between product, sales, customer success, and our marketing team that turns what we build into stories that land. You'll report to the Head of Product Insights and work closely with marketing to sharpen how we show up in the market, developing the messaging, tools, and launch infrastructure that help new customers choose Campminder and give existing ones confidence in where we're headed. A meaningful part of this work will be bringing AI-powered capabilities to market in a way that's clear, accessible, and outcome-focused — so that leaders running programs for young people can see exactly how these tools help them do what they do best. This is a founding role — you'll be building the PMM function from scratch, and the org structure around you will evolve as the company grows. You'll also need to be comfortable using AI tooling to scale your own output, so the quality and coherence of positioning keeps pace with a high-velocity product and engineering organization.

Requirements

Experience developing segment-specific messaging for a vertical or relationship-driven market — you understand that the right message for a new prospect is different from the one that keeps a long-tenured customer feeling confident
A track record of bringing technical or AI-powered products to market for non-technical buyers — you know how to make new technology feel useful and trustworthy, not overwhelming
Comfort building in ambiguity — you've operated in environments where the function didn't fully exist yet, and you know how to set your own agenda, prioritize ruthlessly, and create structure without waiting for permission
A genuine instinct for cross-functional partnership, especially with marketing — you know how to build bridges, share ownership of the narrative, and move fast without creating friction
The ability to craft "here's where we're going" messaging with clarity and credibility — you don't need everything to be finished to write a story that builds trust
The ability to defend positioning decisions with evidence — you know how to ground messaging strategy in data and customer insight, and you're comfortable holding that line even when others have strong opinions about how the story should be told
Experience working across product, sales, and customer success without formal authority — you pull insight from every direction and bring coherence to it

Responsibilities

Work closely with our marketing team to develop and sharpen market messaging — building segment-specific narratives that resonate with the right program at the right moment, across both the buying journey and the customer lifecycle
Own the go-to-market narrative for product launches — partnering closely with customer success and product to ensure new features and capabilities reach customers with clear, timely, and consistent messaging
Manage customer communication around what's coming — including beta program coordination, closing the feedback loop with customers whose input shaped what we built, and keeping internal teams aligned on timing and messaging before anything goes out
Develop confidence-building messaging around our product roadmap — helping prospects understand where Campminder is going and helping existing customers feel good about staying
Lead the positioning and messaging strategy for AI-powered features — translating technical capabilities into clear, outcome-focused language that resonates with a non-technical, relationship-driven audience
Systematize what we already know — building repeatable processes that capture field intelligence from sales and customer success and translate it into sharper messaging and enablement assets over time

Benefits

Robust medical, dental, and vision coverage options with generous employer contributions, plus a $500 employer HSA contribution for HSA-compatible plans
Ability to choose where you work - remotely, in the office, or a mix!
A variety of resources to support mental health and emotional well-being
12 weeks of 100% paid parental leave for all new parents, including via adoption, surrogacy, and foster care
401(k) with 4% company matching
Trust-Based (flexible) PTO (and yes, we use it!)
$900/year wellness allowance
Company-paid subscriptions, training, and support for using AI professionally and personally. We have a team dedicated to enabling our AI capabilities for our team members and our customers!
paid loss leave to recover from miscarriage or stillbirth
HSA and wellness allowance contributions may be used toward childcare, eldercare, adoption fees, and fertility treatments like IVF, among other expenses.