Senior Product Marketing Manager

BlackLine • Pleasanton, CA

7d • Hybrid

About The Position

BlackLine is a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility. We are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance. As a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine, we are always working with new, cutting-edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Requirements

• 7+ years of product marketing experience in enterprise software, SaaS, ERP, finance, accounting, or adjacent technology markets.
• Proven ability to develop and execute successful go-to-market strategies that drive measurable business outcomes.
• Strong storytelling and communication skills with the ability to simplify complex concepts into compelling customer-centric narratives.
• Experience partnering across Product, Sales, Marketing, Customer Success, and executive stakeholders.
• Demonstrated success influencing without authority and leading cross-functional initiatives in highly matrixed organizations.
• Strong strategic thinking, analytical problem-solving, and business acumen.
• Experience conducting market research, competitive analysis, customer interviews, and positioning exercises.
• Exceptional executive presence and presentation skills.
• Experience supporting ERP ecosystems, financial software, SAP-related initiatives, or strategic technology partnerships is highly desirable.

Nice To Haves

• Ownership mentality and bias for action.
• Ability to operate independently in ambiguous environments.
• Strategic thinker with strong execution discipline.
• Curiosity and passion for understanding markets, customers, and technology.
• Positive attitude and collaborative mindset.
• High degree of accountability and follow-through.
• Confidence to challenge conventional thinking while building alignment across stakeholders.
• Growth mindset and desire to continuously learn and improve.

Responsibilities

• Develop differentiated positioning, messaging, and value propositions that clearly articulate BlackLine's unique value in the market.
• Translate complex financial operations, ERP, and AI-driven innovations into compelling stories that resonate with executives, practitioners, partners, analysts, and customers.
• Continuously refine market narratives based on customer insights, competitive intelligence, industry trends, and evolving business priorities.
• Lead end-to-end go-to-market planning and execution for new product launches, solution enhancements, campaigns, and strategic initiatives.
• Partner closely with Product Management, Demand Generation, Sales, Customer Success, Corporate Marketing, and Strategic Alliances to align strategy and execution.
• Define target audiences, buyer journeys, market opportunities, and growth strategies that accelerate pipeline, adoption, and expansion.
• Develop deep expertise in your assigned solution area, market dynamics, competitive landscape, and customer challenges.
• Monitor business performance, market trends, customer adoption, and competitive activity to identify risks and opportunities.
• Make strategic recommendations that influence product direction, commercialization strategies, and investment priorities.
• Serve as the primary product marketing lead supporting BlackLine's SAP Solution Extension business.
• Partner with SAP stakeholders, alliance teams, and internal cross-functional leaders to strengthen BlackLine's position within the SAP ecosystem.
• Develop joint value propositions, messaging, enablement materials, and market facing content that support SAP-related growth initiatives.
• Lead strategy and content execution for key SAP ecosystem events, with a primary focus on maximizing BlackLine's presence, sponsorship value, and messaging impact at SAP Sapphire conferences.
• Build impactful sales enablement content including presentations, battlecards, competitive intelligence, customer stories, demos, and solution briefs.
• Equip sales and partner teams with the messaging, tools, and confidence needed to effectively position BlackLine and win against competitors.
• Deliver training and enablement programs that improve field readiness and execution.
• Engage directly with customers, prospects, partners, and industry influencers to understand evolving needs and market trends.
• Leverage customer insights to influence messaging, content development, product strategy, and go-to-market priorities.
• Identify and cultivate customer advocates who can amplify BlackLine's story through references, events, case studies, and thought leadership opportunities.
• Partner with Analyst Relations, Communications, and Executive Leadership to reinforce BlackLine's market leadership position.
• Contribute to industry thought leadership initiatives, strategic presentations, analyst engagements, and executive communications.
• Help define BlackLine's point of view on the future of financial operations, automation, AI, and the Office of the CFO.

Benefits

• short-term and long-term incentive programs
• robust offering of benefit and wellness plans

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed