Senior Product Marketing Manager

Freshworks•San Mateo, CA

8d•$192,000 - $238,000•Hybrid

About The Position

Freshworks is looking for a Senior Product Marketing Manager to own the go-to-market strategy and narrative for our core service management products (Freshservice and Freshservice for Business Teams). These are the largest, highest-visibility products in the Freshservice portfolio—the foundation of how we compete, how we win, and how we grow. This is a senior individual contributor role. You'll report to the Sr. Director of Product Marketing and work directly with Product, Sales, and Analyst Relations to drive pipeline, accelerate deals, and shape how the market understands what Freshservice does and why it matters. If you love building crisp positioning, writing stories that actually move buyers, and being the PMM that sales reps call when they need to win—this is the role.

Requirements

6+ years of experience in product marketing, focused on enterprise SaaS or enterprise software
Demonstrated ownership of product launches—end-to-end, not just one workstream
Exceptional written and verbal communication skills, with the ability to distill complex ITSM and AI capabilities into simple, value-driven messages
Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing
Ability to think strategically and execute tactically, managing multiple priorities simultaneously
Experience selling into core IT decision makers, preferably with products built for IT operations
AI-forward marketer — curious about and actively using the ways AI can supercharge product marketing
Strong positioning instincts — you know the difference between a message and a claim, between differentiation and noise
Proven ability to build sales enablement materials that reps actually use, not slide decks that live in a shared folder
Track record of cross-functional influence across product, sales, and marketing without formal authority

Responsibilities

Own the messaging architecture for Freshservice ITSM and ESM—from top-level narratives to persona-specific value propositions.
Translate technical product capabilities into crisp, buyer-relevant stories for IT decision-makers, analysts, and internal stakeholders.
Differentiate our capabilities from competitors, clearly articulating our unique value against ServiceNow, Jira Service Management, and ManageEngine.
Keep messaging aligned across every customer-facing surface: web, sales decks, analyst submissions, and event keynotes.
Lead the go-to-market strategy for ITSM and ESM product launches—from initial messaging through execution.
Partner with Product Management to build and manage the launch calendar; own T-8 to T+30 execution.
Coordinate cross-functional launch readiness across product, sales, demand gen, comms, and customer success.
Define launch goals and success metrics.
Show up in key deals with the right story, the right competitive angle, and the right proof.
Develop training, messaging guides, pitch narratives, and objection handlers that reps actually use.
Conduct regular listening sessions to understand what's winning deals, what's losing them, and where messaging needs to evolve.
Lead the PMM workstream for ITSM analyst briefings (Gartner, Forrester, IDC)—prep, narrative, and follow-through.
Serve as a subject matter expert and spokesperson for internal and external engagements, customer events, and briefings.
Monitor competitive landscapes and ITSM trends; translate insights into actionable intelligence for product strategy and sales.