Senior Product Marketing Manager, Vertical Solutions

Cresta • San Francisco, NY

2d

About The Position

Cresta is seeking a Senior Product Marketing Manager, Vertical Solutions, to own and scale positioning, messaging, and go-to-market strategy across several industries, led by Travel & Hospitality and Telecommunications. The role focuses on building vertical marketing as a repeatable system, with credible industry narratives that can scale as Cresta expands into additional verticals. The position reports to the VP of Product Marketing and contributes to how Cresta positions, sells, and grows across key verticals.

The role develops industry-specific messaging, personas, use cases, proof points, enablement, thought leadership, and launch strategies. It collaborates with product, sales, solutions, and marketing teams to accelerate pipeline and revenue, while using industry-level win/loss insights and market analysis to influence product roadmap priorities and future vertical investment. The successful candidate will balance strategic thinking with hands-on execution in a fast-moving environment.

Requirements

• At least 7 years of product marketing or solutions marketing experience.
• Meaningful experience in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion.
• Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries.
• Domain knowledge and marketing experience in at least one of Travel & Hospitality or Telecommunications.
• Experience managing cross-functional or cross-team projects.
• Excellent communication skills and comfort presenting in executive-level settings.
• Excellent research skills and experience producing data-driven market analysis.
• Bachelor's degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

Nice To Haves

• Experience in software categories related to contact centers, customer experience, and AI agents.
• Experience marketing to Home Services, Utilities, or Retail.
• Experience in hypergrowth scale-ups.

Responsibilities

• Own and refine positioning and messaging for Travel & Hospitality, Telecommunications, and additional verticals, translating platform capabilities into differentiated industry narratives.
• Build a repeatable vertical playbook covering industry narratives, personas, use cases, proof points, and enablement, and apply it across covered industries.
• Establish Cresta as a thought leader in covered industries through strategic content, industry events, analyst engagement, and customer storytelling.
• Develop and maintain deep buyer personas for each vertical, documenting industry-specific pain points, priorities, and decision dynamics.
• Partner with product, sales, solutions, and marketing teams to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth.
• Bring new product capabilities and innovations to market through an industry lens, leading vertical launches and developing sales enablement and supporting materials.
• Use industry-, use-case-, and buyer-specific win/loss insights to influence roadmap priorities, sharpen positioning, and guide vertical investment.
• Balance strategic thinking with hands-on execution to solve open-ended problems and support Cresta's growth across complex industries.

Benefits

• Comprehensive medical coverage.
• Dental coverage.
• Vision coverage.
• Flexible PTO.
• Paid parental leave for all new parents welcoming a new child.
• Retirement savings plan.
• Remote work setup budget for a home office.
• Monthly wellness and communication stipend.
• In-office meal program and commuter benefits for onsite employees.
• Equity.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior