Senior Product Marketing Manager, Vertical Solutions

Cresta•New York, NY

2d•$150,000 - $200,000

About The Position

Cresta is seeking a Senior Product Marketing Manager, Vertical Solutions to own and scale positioning, messaging, and go-to-market strategy across multiple industries, led by Travel & Hospitality and Telecommunications. The role focuses on building a repeatable vertical marketing system that gives each industry a credible, differentiated story and can scale as Cresta adds more verticals. Reporting to the VP of Product Marketing, this person will help shape how Cresta positions, sells, and grows across key industries. The role combines strategic planning with hands-on execution. It partners across product, sales, solutions, and marketing to develop industry-specific go-to-market strategies, bring product capabilities to market through an industry lens, and use market and deal insights to influence positioning, product roadmap priorities, and future vertical investment. The role also helps establish Cresta as a thought leader through content, industry events, analyst engagement, and customer stories.

Requirements

At least 7 years of product marketing or solutions marketing experience.
Meaningful experience in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion.
Demonstrated experience covering multiple industries simultaneously, building repeatable vertical frameworks, and ramping quickly on new industries.
Domain knowledge and experience marketing to at least one of Travel & Hospitality or Telecommunications.
Experience managing cross-functional or cross-team projects.
Excellent communication skills and comfort presenting in executive-level settings.
Excellent research skills and experience producing data-driven market analysis.
Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience.

Nice To Haves

Experience in software categories related to contact centers, customer experience, and AI Agents.
Experience marketing to Home Services, Utilities, or Retail.
Experience in hypergrowth scale-ups.

Responsibilities

Own and continuously refine positioning and messaging for Travel & Hospitality, Telecommunications, and other covered verticals, translating platform capabilities into differentiated industry narratives.
Build a repeatable vertical playbook covering industry narratives, personas, use cases, proof points, and enablement, and apply it across covered industries.
Establish Cresta as a thought leader in covered industries through strategic content, industry events, analyst engagement, and customer storytelling.
Develop and maintain deep buyer personas for each vertical, including industry-specific pain points, priorities, and decision dynamics.
Partner with product, sales, solutions, and marketing to build and execute industry-specific go-to-market strategies that accelerate pipeline and revenue growth.
Bring product capabilities and innovations to market through an industry lens, leading vertical launches and creating sales enablement and supporting materials.
Analyze how wins and losses vary by industry, use case, and buyer to inform roadmap priorities, positioning, and decisions about vertical investment.
Balance strategic thinking with hands-on execution to solve open-ended problems and help Cresta win across complex industries.