Senior Product Marketing Manager I (VoC and Competitive Intelligence)

Housecall Pro

6h•$127,000 - $162,000•Remote

About The Position

Housecall Pro is hiring a Senior Product Marketing Manager to help home service professionals understand and make the most of its products. The role combines customer and market insights with analytics to develop and optimize acquisition and customer marketing strategies that drive revenue, while creating clear, engaging, on-brand experiences. The manager partners across marketing, product, business operations, customer success, strategy and operations, and sales to conduct research, develop strategy, collect requirements, and manage asset production. The role also provides mentorship to junior team members and helps Sales and Customer Success communicate product value effectively.

Requirements

At least 7 years of experience in product marketing or a related field.
Bachelor’s degree in Marketing, Business Administration, a related field, or equivalent work experience.
Experience planning and executing integrated go-to-market campaigns across multiple marketing channels.
Experience and understanding of go-to-market strategies, approaches, and levers.
Proven ability to collaborate cross-functionally to achieve shared KPIs.
Proven experience improving team efficiency or output quality through strategic use of AI tools and automation.

Nice To Haves

Experience with small business owners; experience with home service trades is preferred.
Strong copywriting skills and ability to translate complex material into understandable insights.
Empathy for customers.
Creative problem-solving and motivation to test and learn.
Excellent communication skills.
Close attention to detail.
A multidimensional background with broad cross-functional interests or specialized expertise.
Resilience to learn from scratch and thrive in ambiguity.

Responsibilities

Use customer insights and competitive analysis to collaborate with product and marketing teams on product marketing strategies.
Serve as an example and mentor to junior team members.
Develop product messaging and content that shape market perception and strengthen storytelling.
Plan and coordinate go-to-market strategies for a unified approach to product launches.
Coordinate cross-functional product launch activities to increase product uptake and visibility.
Monitor product performance during and after launch, and refine the approach based on real-world feedback.
Equip Sales and Customer Success teams with tools and narratives to communicate the product story effectively.
Manage post-launch optimization, responding to market shifts and pursuing opportunities to sustain product momentum.