Product Marketing Manager, Competitive Intelligence

Broadcom•Austin, TX
•$137,500 - $220,000•Onsite

About The Position

Broadcom’s Enterprise Security Group (ESG) is seeking a Competitive Intelligence Product Marketing Manager to support the Symantec and Carbon Black brands. The role helps shape competitive programs for Broadcom’s Catalyst partner network and internal account teams, working in a non-traditional go-to-market model. The position develops competitive enablement resources—including battlecards, compete kits, positioning guides, market intelligence updates, and sales training—and provides tailored research and guidance for strategic renewals and new business opportunities. It monitors competitive developments and turns them into actionable insights for sales, marketing, and product management, including information that can inform product roadmap decisions. The role works cross-functionally with product management, sales, engineering, marketing, partners, and internal field teams. The position is based in the office in Palo Alto, California; Austin, Texas; or Burlington, Massachusetts. The annual base salary range is USD 137,500 to USD 220,000. The role is eligible for a discretionary annual bonus and new-hire and annual equity awards, subject to applicable plan documents and award agreements.

Requirements

  • 7–10+ years of experience in competitive intelligence, product marketing, or an adjacent field.
  • Proven success launching and marketing B2B enterprise security solutions.
  • Familiarity with the cybersecurity landscape, including Zero Trust, DLP, Endpoint Security, and XDR.
  • Ability to turn technical content into conversational, succinct positioning and simplify complex concepts into clear, compelling narratives.
  • Adaptability and comfort working with minimal oversight in a fast-paced environment.
  • Proficiency in prompt engineering and AI productivity applications to automate competitive intelligence research, model competitive scenarios, and streamline cross-functional insight distribution.
  • Proficiency with marketing tools, CRM platforms, and analytics.
  • Demonstrated ability to work cross-functionally with product management, sales, engineering, and marketing teams.
  • Bachelor’s degree in marketing, business, or a technical field.

Nice To Haves

  • Familiarity with Broadcom cybersecurity solutions or equivalent enterprise-grade security products.
  • Experience working with global teams and managing multiple stakeholders.
  • CISSP, CISM, or equivalent certification.
  • MBA or advanced degree.

Responsibilities

  • Develop technical battlecards and positioning guides that help sellers communicate strategic value and product differentiation.
  • Monitor market movements and translate competitive news into actionable insights for sales, marketing, and product management teams.
  • Conduct regular competitive enablement sessions and live training for partners and internal field teams with varying technical aptitudes.
  • Provide on-demand deal support and customized competitive guidance for strategic account renewals and new business acquisition.
  • Develop and support competitive resources such as compete kits, market intelligence updates, and sales enablement training.

Benefits

  • Competitive compensation package.
  • Comprehensive health and wellness benefits.
  • Professional growth opportunities.
  • Discretionary annual bonus eligibility.
  • Opportunity to receive a competitive new-hire equity grant and annual equity awards.
  • Medical, dental, and vision plans.
  • 401(k) participation with company matching.
  • Employee Stock Purchase Program (ESPP).
  • Employee Assistance Program (EAP).
  • Company-paid holidays.
  • Paid sick leave and vacation time.
  • Paid Family Leave and other leaves of absence in accordance with applicable laws.
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