Competitive Intelligence Product Analyst (Hybrid)

American Family Insurance•Boston, MA

1d•$69,000 - $115,000•Hybrid

About The Position

The Competitive Intelligence Product Analyst supports our Business Partners with proactive and insightful strategic decision-making and providing actionable insights that inform pricing, product design, and go-to-market strategies. You will assist in building a new best in class product competitive intelligence program to help product leaders proactively assess market threats and opportunities across the Home and Auto markets. You will anchor the competitive intelligence that feeds our most visible executive touchpoints. You will report to the Sr. Manager, Product. In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110. Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation. We will not consider candidates who require current or future sponsorship for this position.

Requirements

Demonstrated experience providing customer-driven solutions, support or service.
Demonstrated experience with various PC software applications and Microsoft Office products.
Solid knowledge and understanding of insurance product design and underwriting concepts in area of expertise.
Solid knowledge and understanding of market research and marketplace trends in insurance coverage.
Basic knowledge and understanding of project management methodologies, practices, techniques and tools.
5 years of professional experience, ideally including work in Property & Casualty Insurance, Competitive Intelligence, Product Analytics, or Product Strategy.
Bachelor’s degree and qualitative/quantitative analytical knowledge.

Nice To Haves

Graduate degree and/or CPCU designation preferred.
Experience with Tableau, Power BI, and/or other programming/data query/reporting knowledge
Advanced skills in Microsoft Excel and PowerPoint.
Familiarity with Insuraviews, Claude Code, Think-cell, S&P Global and/or LexisNexis InsurQuote preferred.

Responsibilities

Enhance countrywide competitive intelligence content for recurring executive deliverables, including the Home & Auto Monthly Business Review (rate slides and commentary), the SLT P&O CI results top-line slides, and the Results Week / QBR industry section.
Contribute to strategic CI capabilities such as competitor profile frameworks, predictive competitive index and rate-change scenario analysis, and threat/opportunity deep dives and briefings.
Leverage internal competitive indices to generate repeatable, comparable insights across deliverables, providing interpretive commentary that connects index movement to market and competitor actions and performance implications.
Create and maintain competitive intelligence outputs supporting Home and Auto new product development, including monthly and quarterly reporting on new rating factors.
Develop and maintain quarterly business partner competitive updates, owning the standard CI “backbone” of consistent visualizations, comparative positioning views, and summary scorecards that clearly show AmFam’s competitive position versus each partner’s defined competitor set.
Serve as an embedded CI resource to product development working groups as needed, supporting working sessions, benchmarking, and targeted research.
Complete ad-hoc requests focused on countrywide filing research for home and auto lines translating requests into clear analytic output and recommendations.