Senior Product Marketing Manager

Yoodli•Seattle, WA

12d

About The Position

Yoodli is hiring a Senior Product Marketing Manager to shape how its AI platform for human skills is positioned and brought to market. The role owns product positioning and messaging at a strategic level, turning customer insight, competitive intelligence, and product innovation into narratives that drive adoption, accelerate pipeline, and strengthen category leadership. The position sits across Product, Marketing, Sales, and Customer Success, and influences category positioning, launch strategy, and how the company communicates its value.

Requirements

8+ years of product marketing experience in B2B SaaS.
Track record of owning positioning and go-to-market strategy for complex products in competitive markets.
Demonstrated success leading product launches from strategy through execution, including building enablement systems that sustain post-launch adoption.
Expert-level messaging and storytelling skills, including the ability to distill complex technology into clear narratives for enterprise buyers.
Deep experience developing sales enablement assets and enabling revenue teams, including frameworks that work across deal stages and buyer personas.
Strong analytical foundation and comfort using pipeline data, win/loss analysis, and customer research to guide strategic decisions.
Use of AI tools and workflows for research synthesis, messaging iteration, and keeping enablement assets current, while applying strategic thinking and editorial judgment.
Experience in a high-growth startup environment and ability to work at both strategic and executional levels.
Highly collaborative leadership style and a history of influencing cross-functional teams without direct authority.

Responsibilities

Define and evolve product positioning, value propositions, and messaging frameworks across buyer personas, translating complex AI capabilities into clear, benefit-led narratives.
Set and steward company-wide standards for communicating Yoodli’s products and value across teams and channels.
Partner with Product, Customer Success, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships.
Develop launch strategies, define success metrics, and ensure the organization is aligned and equipped to support launches.
Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points.
Map user journeys to strengthen positioning and product-market fit.
Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights to preserve and scale institutional knowledge.
Drive product marketing collateral end-to-end, working with the design team to produce high-impact assets.
Translate product features into creative briefs with recommended visuals, and maintain decks, one-pagers, videos, messaging guides, and FAQs.
Use human judgment alongside AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision.
Enable the go-to-market organization and revenue teams with messaging and sales enablement assets.