Senior Product Marketing Manager

Tulip Interfaces • Somerville, MA

1d • Hybrid

About The Position

Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category. A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."

Requirements

• 6-8+ years of product marketing experience, with a track record of driving product adoption and shaping how products are positioned and sold
• Experience owning end-to-end go-to-market strategy and leading cross-functional launches from early definition through post-launch adoption
• Strong analytical foundation — using market research, competitive insights, and customer feedback to inform positioning and drive measurable outcomes
• Excellent communication and stakeholder management skills, with the ability to align and influence across Product, Sales, and Marketing
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience

Nice To Haves

• Familiarity with manufacturing, industrial software, or other complex technical domains is a plus
• Experience in regulated industries such as life sciences or aerospace & defense is a bonus

Responsibilities

• Own positioning and messaging for key manufacturing verticals (e.g., life sciences, aerospace & defense), defining how Tulip differentiates in a crowded and evolving market
• Drive end-to-end go-to-market strategy for product launches, from early product definition through post-launch adoption and iteration
• Translate market, competitive, and customer insights into clear positioning that connects platform capabilities — particularly in AI and composable operations — to real business value
• Build scalable sales enablement systems that improve win rates, shorten deal cycles, and create a feedback loop from the field into product and messaging
• Define and track success metrics for adoption, pipeline impact, and product marketing effectiveness, using data to continuously refine GTM strategy
• Develop high-impact thought leadership and customer-facing content (case studies, whitepapers, webinars, industry presentations) that reinforces Tulip's market position

Benefits

• Direct impact on product and culture
• Company equity
• Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, Commuter Benefits, Parental Leave, and 401k
• Flexible work schedule and unlimited vacation policy
• Virtual company events and happy hours
• Fitness subsidies

What This Job Offers

• Job Type: Full-time
• Career Level: Senior