Senior Product Marketing Manager

Definitive Healthcare, US•Framingham, MA

About The Position

We are looking for a Senior Product Marketing Manager (Sr. PMM) to play a critical role in shaping how Definitive Healthcare brings its products to market. This role will own positioning, messaging, and go-to-market strategy for key products and solutions across our B2B healthcare intelligence platform. The ideal candidate brings deep experience in B2B SaaS product marketing, thrives in data rich environments, and knows how to translate complex datasets, insights, and workflows into clear, compelling customer value. You will work closely with Product, Sales, Marketing, and Customer teams to drive adoption, differentiation, and revenue impact.

Requirements

7–10+ years of experience in B2B product marketing, product management, or related roles
Proven experience driving go-to-market strategy for SaaS or data driven platforms
Strong ability to position complex products and value propositions clearly and simply
Experience partnering closely with Sales and Product teams
Excellent written, verbal, and presentation skills

Nice To Haves

Experience in healthcare, healthcare technology, data analytics, or adjacent B2B markets
Familiarity with selling to enterprise or mid‑market customers
Experience supporting multiproduct platforms or solution based selling
MBA or equivalent experience a plus

Responsibilities

Own and evolve clear, differentiated positioning and messaging for assigned products and solutions within the Definitive Healthcare platform
Translate complex healthcare data, analytics, and feature sets into customer centric value propositions
Build and maintain messaging frameworks tailored to core B2B personas (e.g., Sales, Marketing, Strategy, Market Access, Business Development)
Ensure consistent positioning across website, sales materials, campaigns, and product experiences
Lead end-to-end go to market strategy for new product launches, major enhancements, and vertical or persona specific solutions
Partner closely with Product Management to align on roadmap priorities and launch readiness
Drive cross functional execution across Sales, Demand Gen, Brand, Product, and Customer Success teams
Define launch goals, success metrics, and post launch optimization plans
Develop high impact sales enablement assets including pitch decks, solution briefs, battlecards, case studies, and demos
Equip Sales and Account Management teams to confidently articulate Definitive Healthcare’s value across diverse healthcare segments (providers, payers, life sciences, services)
Support strategic deals, customer conversations, and field feedback loops as a subject matter expert
Partner with Revenue Leadership to improve win rates, deal velocity, and product attach
Conduct ongoing market and competitive research within the healthcare data and analytics landscape
Gather insights from customers, prospects, sales, and usage data to influence positioning and product strategy
Monitor healthcare industry trends, regulatory shifts, and buyer needs to keep messaging relevant and credible
Act as the voice of the customer across product and GTM teams
Serve as a trusted partner to Product, Sales, Marketing, and Customer Success leadership
Influence roadmaps, priorities, and investment decisions through market insight and data
Drive alignment across teams without direct authority in a fast‑moving, matrixed environment