Senior Product Marketing Manager

Edwards Lifesciences • Irvine, CA

2d

About The Position

Innovation starts from the heart. Heart failure impacts millions of lives globally. As communities address the opportunities and challenges of heart failure management, telling a compelling and authentic story about our products and innovations is crucial. Our Downstream Marketing team at Implantable Heart Failure Management (IHFM) builds trusted relationships with both clinicians and our field teams to ensure that more patients can benefit from life-changing innovations like the Cordella™ heart failure platform. Join us and be part of our journey. The Senior Product Marketing Manager is responsible for how Cordella “shows up” in all settings from a leading global conference to a single physician’s office. They will lead and orchestrate the planning and execution of product marketing initiatives including new product/feature launches, Cordella-focused engagements and experiences at global conferences, regional meetings and individual sites to drive awareness, advocacy and adoption for the Cordella platform.

Requirements

• Bachelor's Degree or Equivalent in related field
• 8 years’ experience of work experience or equivalent work experience based on Edwards criteria
• Working in sales, marketing, or healthcare industry or equivalent work experience based on Edwards criteria

Nice To Haves

• Master's Degree or equivalent in related field
• 6 years’ experience of work experience or equivalent work experience based on Edwards criteria
• Experience in life sciences / medical devices (especially in heart failure or cardiovascular disease)
• Proven ability to work effectively with cross-functional partners (Sales, Medical Affairs, Regulatory, Legal, Upstream Marketing)
• A strong willingness to "getting things done" in constrained circumstances
• Ability to be an influential "voice of the product" to external and internal audiences
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Adhere to all company rules and requirements

Responsibilities

• Develop comprehensive marketing plans, products materials and programs (including strategies and tactics) for product and feature launches
• Lead the strategy and execution for Cordella-focused engagements at global conferences
• Partner closely with Sales to execute regional and site-level initiatives and gather field insights to shape marketing plans and align product messaging
• Drive messaging and experiences around Cordella for current and future users and external stakeholders (would require working with external vendors)
• Drive consistency, clarity, and training around Cordella messaging amongst IHFM teams
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders, as needed
• Partner closely with Upstream Marketing and Professional Education on initiatives such as Limited Marketing Release and development of internal and external facing content respectively

Benefits

• competitive salaries
• performance-based incentives
• a wide variety of benefits programs to address the diverse individual needs of our employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Senior