Senior Manager, Product Marketing

Greenway Health • Remote,

3d

About The Position

The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.

Requirements

• Senior individual contributor role
• High autonomy
• Executive presence
• Strong cross-functional influence
• Ability to set direction
• Ability to create durable frameworks
• Ability to synthesize customer and competitive signals
• Ability to influence Product and Technology decisions
• Ability to translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization

Responsibilities

• Defining, defending, and operationalizing Greenway’s market-facing product value.
• Owning Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio.
• Serving as the source of truth for product value, market positioning, and competitive differentiation.
• Ensuring Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels.
• Operating with high autonomy, executive presence, and strong cross-functional influence.
• Setting direction, creating durable frameworks, synthesizing customer and competitive signals, influencing Product and Technology decisions, and translating insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed