Senior Product Marketing Manager

Perion Network Ltd•New York, NY

3d•$120,000 - $140,000

About The Position

Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media and display, video, CTV, and programmatic DOOH. Home to an award-winning technology solution –– with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We’re working with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social and native. About the Role As the Senior Product Marketing Manager, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion’s buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company’s next phase of growth. This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion’s buy-side adtech portfolio.

Requirements

5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
Bachelor’s degree in Marketing, Business, or a related field.
An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.
A Cross-Functional Connector: You are able to build strong collaborative relationships across Product, Sales, Account Management, and Marketing teams to gain buy-in and drive alignment.

Nice To Haves

Direct experience marketing AI/ML-powered advertising products.
Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles.
Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets.

Responsibilities

Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.
Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.
Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.
Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.