Senior Product Marketing Manager

Yoodli AI Roleplays•Seattle, WA

3d•Onsite

About The Position

Yoodli is the AI roleplay simulator redefining how individuals and teams master communication. Leaders at companies like Google, Databricks, Snowflake, RingCentral, Toastmasters, and Dale Carnegie use Yoodli to ramp reps faster, improve message delivery, and reduce coaching burden on frontline managers. We’re building a new category called Experiential Learning: a new AI-powered category that helps people learn through conversational roleplays. Yoodli makes that process interactive, personalized, and always up to date. It’s learning that feels fun, builds confidence, and finally lets organizations measure the ROI of training. We’ve $40M in Series B funding, doubling our team in 2026, and are headquartered at the beautiful Pier 70 in Seattle.

Requirements

8+ years of product marketing experience in B2B SaaS, with a track record of owning positioning and GTM strategy for complex products in competitive markets
Demonstrated success leading product launches from strategy through execution, including building the enablement systems that sustain adoption post-launch
Expert-level messaging and storytelling skills. Able to distill complex technology into clear, human narratives that resonate with enterprise buyers and drive action
Deep experience developing sales enablement assets and enabling revenue teams, including frameworks that hold up across deal stages and buyer personas
Strong analytical foundation, with comfort using pipeline data, win/loss analysis, and customer research to guide strategic decisions
A modern approach to the craft. You use AI tools and workflows to move faster on research synthesis, messaging iteration, and keeping enablement assets current, without letting them substitute for the strategic thinking and editorial judgment that make great PMM work actually land
Experience in a high-growth startup environment, with the ability to operate at both strategic and executional levels
Highly collaborative leadership style, with a history of influencing cross-functional teams without direct authority

Responsibilities

Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas, translating complex AI capabilities into clear, benefit-led narratives.
Partner with Product, Customer Success, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships.
Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points; map user journeys to strengthen positioning and product-market fit.
Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights that preserve and scale institutional knowledge across teams.
Serve as the primary driver of product marketing collateral, working closely with the design team to create high-impact assets.
Pair human judgment with AI-assisted drafting, iteration, and feedback to improve speed, consistency, and messaging precision.