Senior Product Marketing Manager

Zendesk•San Francisco, CA

3d•$183,000 - $275,000•Hybrid

About The Position

Drive Zendesk’s product marketing efforts to ensure successful launch, adoption, and impact of platform capabilities for building and customizing on Zendesk. This role is responsible for a wide range of functions including market and customer research, messaging and positioning development, technical marketing, GTM enablement, and partnership with a cross-functional team tied to sales, marketing, and product to achieve company goals. The US annualized base salary range for this position is $183,000.00-$275,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Requirements

Deeply understand your products and the value your products bring to customers.
Able to answer questions about your product from customers and GTM employees.
Develop compelling, technical marketing for your product area of expertise that showcases Zendesk differentiation to an IT audience.
Establish relationships with top customers and influence them so that they will participate in our customer story program.
Understand our technical products and discern the quality of use cases for storytelling.
Operate autonomously and drive multiple projects to completion.
Can project manage with excellent execution, follow-through, and attention to detail.
Hit deadlines and communicate when and why deadlines won’t be hit.
Bring a plan for remediating any impact to the business.
Align with our PM team to understand these capabilities and the roadmap for developing them.
Develop GTM plan for launches and partner with key stakeholders to execute.
Develop custom-facing materials including technical marketing.
Directly influence opportunities by marketing and enabling the field and customers on our AI Platform capabilities.

Nice To Haves

Bring innovative ideas to up-level deliverables or improve processes.
Support cross-functional efforts including long-range planning and matrixed regional programs.
Support strategic updates and presentations for E-Staff and other key stakeholders

Responsibilities

Develop clear & consistent messaging and craft materials to support customer-facing interactions, e.g. sales pitch decks, messaging source documents, use cases, personas, etc.
Apply market knowledge to strengthen the overall message.
Develop compelling storytelling and communication materials.
Create slides and collateral that is clean, easy to read, look professional, on-brand for Zendesk, and clearly communicate the point.
Develop a solid visual story with a clear message to present at live and digital events.
Develop fundamental sales enablement assets.
Brings learnings from conversations and recordings to drive more effective training & assets.
Drive our release marketing efforts, learning the entire process from roadmap to webinar and bringing our efforts to the next level.
Be an established subject matter expert for your discipline - You are expected to deeply understand your products and the value your products bring to customers.
You are able to answer questions about your product from customers and GTM employees.
Develop compelling, technical marketing for your product area of expertise that showcases Zendesk differentiation to an IT audience.
Find and develop customer stories that articulate the value of our offerings through the lens of customer success.
Establish relationships with top customers and influence them so that they will participate in our customer story program.
Understand our technical products and discern the quality of use cases for storytelling.
Write well-written customer stories that show the value of Zendesk.
Implement and iterate product discovery initiatives to drive adoption and increase stickiness.
Collaborate with Product, Marketing, Sales, Success, Analyst and Investor Relations teams to develop strategic frameworks and assets for use in campaigns, enablement, press releases, analyst briefings, etc.
Bring innovative ideas to up-level deliverables or improve processes.
Support cross-functional efforts including long-range planning and matrixed regional programs.
Support strategic updates and presentations for E-Staff and other key stakeholders
Show a proactive attitude and bias toward impact.
Act as a leader of the products and projects you work on.
Proactively identify opportunities and areas for improvement and act on them.
Operate autonomously and drive multiple projects to completion.
Can project manage with excellent execution, follow-through, and attention to detail.
Hit deadlines and communicate when and why deadlines won’t be hit.
Bring a plan for remediating any impact to the business.
Own PMM efforts for Zendesk’s AI platform capabilities for building custom, agentic automation, including Agent Builder and Custom Agents.
Align with our PM team to understand these capabilities and the roadmap for developing them.
Develop GTM plan for launches and partner with key stakeholders to execute.
Develop custom-facing materials including technical marketing.
Directly influence opportunities by marketing and enabling the field and customers on our AI Platform capabilities.
Other related projects as assigned.