Senior Product Marketing Manager
About The Position
EvenUp is on a mission to close the justice gap using technology and AI. We empower personal injury lawyers and victims to get the justice they deserve. Our products enable law firms to secure faster settlements, higher payouts, and better outcomes for victims injured through no fault of their own in vehicle collisions, accidents, natural disasters, and more. We are one of the fastest-growing vertical SaaS companies in history, and we are just getting started. EvenUp is backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures, SignalFire, and Lightspeed. We are looking to expand our team with talented, driven, and collaborative individuals who seek to have a lasting impact. Learn more at www.evenuplaw.com. As a Senior Platform Product Marketing Manager at EvenUp, you'll be the voice and strategic driver for our platform offerings. You’ll partner across product, engineering, sales, and marketing to define the narrative, develop messaging, launch new capabilities, enable the field, and fuel customer and partner adoption. Your work enables both internal teams and external partners to tell a unified, compelling story about our platform’s value. This is a remote role that can be based anywhere in the United States or Canada.
Requirements
- 4+ years in B2B SaaS product marketing, with platform or integration experience strongly preferred.
- A creative thinker who isn’t afraid to experiment with bold ideas, unconventional formats, and new campaign approaches.
- Familiarity with AI-driven products and concepts, and the ability to translate them into clear, differentiated customer value.
- Strong relationship builder who thrives on customer engagement and can translate customer feedback into impactful messaging, product, and marketing initiatives.
- Strong cross-functional collaborator with experience influencing product, sales, and executive stakeholders.
- Analytical mindset with comfort using data to validate ideas and measure impact.
- Ability to thrive in fast-paced, evolving environments with multiple priorities.
- Skilled at managing multiple priorities in fast-paced, ambiguous environments.
Nice To Haves
- Experience in platform marketing for legal, personal injury, cloud, data, AI, or integration products (e.g., public cloud platforms).
- Familiarity with developer ecosystems, partner channels, or app marketplaces.
- Background in enterprise GTM strategies, analyst relations, and field enablement.
- Experience in Legal Tech, personal injury, or adjacent industries.
Responsibilities
- Define the value proposition and messaging for EvenUp’s platform—spanning core capabilities, integrations, and cross-product features. Drive go-to-market strategies that shape positioning, launches, campaigns, and ecosystem engagement.
- Collaborate closely with product management, sales, customer success, and enablement to align roadmap priorities, messaging, and launch strategy.
- Bring fresh, out-of-the-box ideas to how we tell our story in the market. Develop compelling collateral, campaigns, and creative assets—ranging from solution briefs to demos to thought-leadership content—that capture attention and resonate with diverse audiences.
- Engage directly with customers to deeply understand their needs, workflows, and aspirations. Use these insights to refine messaging, shape campaigns, and create customer-centric content. Develop advocates who can amplify our story through case studies, testimonials, and co-marketing opportunities.
- Create imaginative enablement materials—such as sales playbooks, competitive insights, one-pagers, solution briefs, presentations, and demos—to empower teams to articulate platform value with confidence and creativity.
- Lead platform-level launches and promotional initiatives. Experiment with new ways to engage customers and prospects across digital, social, analyst relations, events, and demand generation.
- Conduct market research, competitive intel, and customer insights to refine messaging, uncover new opportunities, and support strategic planning.
Benefits
- Choice of medical, dental, and vision insurance plans for you and your family.
- Additional insurance coverage options for life, accident, or critical illness.
- Flexible paid time off, sick leave, short-term and long-term disability.
- 10 US observed holidays, and Canadian statutory holidays by province.
- A home office stipend.
- 401(k) for US-based employees and RRSP for Canada-based employees.
- Paid parental leave.
- A local in-person meet-up program.
- Hubs in San Francisco and Toronto.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
