Senior Product Marketing Manager, Flexibility

Kraken•New York City, NY

About The Position

Kraken is seeking a Senior Product Marketing Manager to help define how Kraken Flexibility grows in the US market. Kraken Flexibility provides utilities with infrastructure to control, dispatch, and optimize grid-scale and customer energy assets as a coordinated portfolio, helping stabilize the grid, reduce peak demand, defer grid upgrades, and lower customer energy costs. The role partners closely with the US General Manager, Head of Product, and Head of Sales to shape market strategy and translate it into commercial execution. The position will shape the US go-to-market strategy, identify market opportunities and target segments, develop market-entry and positioning recommendations, and build business cases for investment decisions. It will lead commercialization through differentiated value propositions, sales enablement and customer-facing materials, launch plans, analyst engagement, customer references, and thought leadership. The role will also bring customer and market intelligence into product and commercial planning. This includes synthesizing feedback and research, influencing roadmap and go-to-market decisions, tracking competitors and market developments, and conducting win/loss analysis to inform positioning, product priorities, and commercial strategy.

Requirements

At least 7 years of experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management, or Management Consulting.
Experience defining go-to-market strategies for enterprise software or technology products.
Background in utilities, demand response, and flexibility programs, including experience in at least one of Edge DERMS or Grid DERMS.
Must have the right to work in the country of application at the time of application; visa sponsorship is not available.

Nice To Haves

Experience across both Edge DERMS and Grid DERMS is an advantage.
Enjoys ambiguity, thinks strategically, and is motivated by solving commercial challenges.

Responsibilities

Partner with the General Manager, Head of Sales, and Head of Product to define and evolve the US go-to-market strategy.
Identify market opportunities, target segments, and expansion priorities.
Develop recommendations on market entry, positioning, and commercial strategy.
Build business cases and executive-level recommendations to support investment decisions.
Define differentiated value propositions and positioning for Kraken Flexibility in the US.
Partner with Marketing to develop go-to-market content, including sales enablement and customer-facing materials.
Work with Product, Sales, and Customer Success on commercialization plans, successful launches, and market adoption.
Drive analyst engagement, customer references, and thought leadership to build awareness and adoption in the US market.
Synthesize customer feedback and market research into actionable insights.
Provide an outside-in perspective for product and commercial planning, and influence roadmap and go-to-market decisions through customer and market intelligence.
Own competitive intelligence, tracking competitor propositions, market moves, customer needs, pricing signals, and regulatory developments.
Run win/loss analysis with Sales and Product, and turn findings into recommendations for positioning, product priorities, and commercial strategy.