Senior Product Marketing Manager, Commercial Banking & Payments

Q2 Software • Austin, TX

22h • Hybrid

About The Position

The Senior Product Marketing Manager is an expert-level individual contributor shaping go-to-market strategy, market positioning, and commercial growth for Q2’s Commercial Digital Banking, Treasury Management, and Payments solutions. The role combines deep commercial banking domain expertise with advanced product marketing leadership, translating complex capabilities into differentiated market narratives, buyer-centric value propositions, and revenue-accountable strategies.

As a strategic partner to Product, Sales, Marketing, and Customer Success leadership, this role connects market trends, customer needs, competitive dynamics, and product innovation to measurable business outcomes. It also serves as a force multiplier within Product Marketing by elevating positioning and messaging, mentoring peers, and strengthening cross-functional go-to-market execution. The Senior Product Marketing Manager represents Q2 with commercial banking customers, analysts, partners, and executive audiences, and applies AI tools to marketing workflows while promoting appropriate guardrails and data privacy.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related field with at least 12 years of relevant professional experience, including significant product marketing, go-to-market strategy, or commercial banking technology experience; alternatively, an MBA or advanced degree with 8+ years of relevant experience, or equivalent related work experience.
• Demonstrated commercial banking domain expertise, with direct experience in commercial digital banking, treasury management, cash management, payments, or related financial technology solutions.
• Strong understanding of how financial institutions serve commercial customers, including business banking, commercial treasury operations, payments workflows, and small business, middle-market, and enterprise banking segments.
• Working knowledge of commercial banking products and services, including ACH, wires, real-time payments, liquidity and cash management, account services, and commercial payment capabilities.
• Ability to translate complex banking technologies and financial workflows into differentiated positioning, compelling value propositions, and effective go-to-market strategies.
• Experience developing and executing go-to-market strategies for complex B2B technology products, ideally for financial institutions or commercial banking organizations.
• Understanding of financial institution buying processes, commercial banking decision-makers, and the relationship between technology investments, operational efficiency, deposit growth, and revenue generation.
• Demonstrated success developing positioning frameworks, launch strategies, competitive intelligence, and sales enablement programs that influence pipeline and revenue performance.
• Excellent written and verbal communication skills, including the ability to influence senior executives and engage credibly with commercial banking and technology leaders.
• Strong analytical and strategic thinking skills, including experience translating market insights and competitive intelligence into product and go-to-market decisions.
• Experience mentoring product marketing talent, leading cross-functional initiatives, or elevating organizational marketing practices.
• Fluent written and oral communication in English.
• Must be authorized to work for any U.S. employer; Q2 is unable to sponsor or take over sponsorship of an employment visa at this time.

Nice To Haves

• Product marketing experience at a commercial banking technology provider, treasury management platform, payments technology company, or financial services SaaS organization.
• Experience working directly within a bank or credit union in commercial banking, treasury management, payments, commercial product management, or related functions.
• Familiarity with the competitive commercial banking and treasury technology landscape.
• Knowledge of treasury management capabilities such as positive pay, receivables and payables automation, liquidity management, cash positioning, account reconciliation, and ERP integration.
• Familiarity with commercial payment rails and infrastructure, including ACH, Fedwire, RTP, FedNow, SWIFT, and ISO 20022.
• Understanding of emerging technologies shaping commercial banking, including AI-assisted treasury operations, embedded banking, open banking, API-enabled services, and fraud intelligence.
• Experience supporting commercial banking sales teams, treasury management officers, relationship managers, or financial institution executive engagement.
• Experience with analyst relations programs such as Forrester, Gartner, IDC, or Nucleus.
• Proficiency with go-to-market tools including Salesforce, Seismic, Crayon, Clozd, or Gong.
• Working knowledge of AI-assisted productivity tools and comfort defining governance for their use in a marketing context.

Responsibilities

• Analyze commercial banking market dynamics, treasury technology investment priorities, payments trends, and competitor offerings to identify segmentation, growth opportunities, and go-to-market investments.
• Develop and own go-to-market strategies for Commercial Digital Banking, Treasury Management, and Payments, including prioritization, audience architecture, launch sequencing, and success metrics integrated with demand generation.
• Track regulatory trends, fintech disruption, buyer evolution, and industry developments to inform annual planning; share frameworks and playbooks with peers.
• Serve as a commercial banking subject matter expert, applying knowledge of commercial digital banking, treasury management, cash management, and payments ecosystems to product and go-to-market strategy.
• Develop an understanding of the commercial banking technology landscape, including digital banking platforms, treasury management systems, payment processing infrastructure, ERP connectivity, and embedded financial services.
• Translate the needs of small and midsize businesses, middle-market companies, large enterprises, and financial institutions into positioning, segmentation strategies, and buyer-centric messaging.
• Monitor trends including real-time and instant payments, ACH modernization, wire transfers, ISO 20022, open banking, API connectivity, fraud prevention, and commercial treasury expectations.
• Understand commercial banking buyer priorities and decision-making processes, and partner with Product Management to connect market intelligence, customer feedback, competitive differentiation, and industry opportunities to product roadmaps and investment decisions.
• Develop value propositions and go-to-market strategies that support operational efficiency, stronger commercial relationships, faster payments, fee income, and deposit growth and retention.
• Represent Q2 in customer, analyst, partner, and executive engagements, articulating the company’s commercial banking vision and competitive advantages.
• Develop differentiated positioning and messaging for commercial digital banking, treasury management, and payments that connects technical capabilities to customer and financial institution outcomes.
• Build and maintain ideal customer profiles and buyer personas, updating them as market conditions evolve; translate complex technology into clear messaging for buyers, analysts, and senior stakeholders.
• Establish Q2’s point of view on commercial banking, treasury modernization, payments innovation, and financial institution relationships with business customers.
• Own analyst engagement for commercial solutions and support Q2’s representation in analyst evaluations, including Forrester Waves, Gartner Magic Quadrants, and IDC MarketScapes.
• Create thought leadership content, including white papers, executive briefs, and industry points of view.
• Lead launch strategy and readiness for commercial banking and payments releases, applying launch tiering and readiness standards and conducting pre- and post-launch reviews.
• Equip sales and customer-facing teams with segment-specific value propositions, competitive intelligence, buyer insights, and solution narratives for complex enterprise sales cycles.
• Conduct win/loss analysis, connect field intelligence to go-to-market strategy and product roadmaps, and track enablement performance against pipeline and revenue goals.
• Represent Q2 at industry conferences, executive briefings, customer advisory boards, and commercial banking forums; deliver stage demonstrations and presentations at major events and sales forums.
• Serve as senior CONNECT track owner for commercial content and stand in for VP-level leadership at Product Council sessions and top EBR engagements.
• Build partnerships across commercial banking product, treasury, payments, sales, and customer-facing teams to align go-to-market strategy with market opportunities.
• Lead commercial customer engagement strategy, including customer selection and advocate programs, and define marketing performance KPIs for commercial solutions.
• Apply AI tools across positioning, enablement, launch, and research workflows; share best practices and guardrails for sensitive use cases and data privacy.
• Mentor product marketing talent, lead cross-functional initiatives, and help elevate organizational marketing practices.

Benefits

• Health and wellness benefits, including competitive health insurance offerings.
• Generous paid parental leave for eligible new parents.
• Hybrid work opportunities.
• Flexible time off.
• Career development and mentoring programs.
• Community volunteering and company philanthropy programs.
• Employee peer recognition programs.
• Company-wide volunteer days and opportunities to participate in nonprofit support through the Spark Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior