Client Marketing Senior Consultant – Commercial Banking

Truist • Atlanta, GA

2d • Onsite

About The Position

Serve as a primary Marketing contact for Commercial and Corporate Banking and Commercial Real Estate, building relationships with business leaders and translating business, client, and product strategies into marketing strategies. Partner with internal and external marketing teams to develop and deliver plans, programs, and tactics that use marketing capabilities to achieve business goals, improve client experience, and acquire, grow, and retain profitable client relationships. This position is in the office five days per week in accordance with Truist's in-office policy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent education and related training.
• Five years of related experience or an equivalent combination of education and experience.
• In-depth knowledge of Marketing principles, practices, theories, or methodologies, such as the Marketing P’s, market research, analytics, and digital marketing.
• Experience managing or leading projects or project workstreams and serving as a lead in a specialty capacity.
• Knowledge of client needs, the competitive landscape, and factors differentiating Truist and its competitors.
• Ability to interpret and explain complex information to varied audiences and build consensus among stakeholders.
• Ability to provide direction, coaching, and mentorship to teammates.
• Fluency in Excel and PowerPoint, including preparing presentations for senior-level teammates.
• Developing presentation and communication skills.
• Ability to work all scheduled hours, including overtime as directed by a manager or supervisor and required by business needs.
• Ability to access and interpret client information on a computer and communicate with people in person and by phone.
• Ability to operate standard office equipment, including a PC keyboard and mouse, copy/fax machines, and printers.

Nice To Haves

• MBA or master's degree in a related field.
• Ten years of related experience.
• Experience in financial services, retail, or packaged goods industries.
• Consumer, Commercial, Corporate, or Wealth banking product or segment marketing experience.
• Knowledge of industry competitive conditions and market and regulatory factors.
• Ability to implement best practices to address internal and external business challenges.
• Leadership, coaching, and direction experience, particularly in marketing program development and management and creative development.
• Demonstrated budget management experience.
• Ability to exercise independent judgment in addressing technical, operational, and organizational challenges in the context of business objectives and priorities.
• Strong relationship-building skills and ability to influence others to adopt a new perspective.
• Strong presentation and communication skills.
• B2B marketing, financial services marketing, or high-end advisory services marketing experience.

Responsibilities

• Develop marketing strategies and plans with Marketing leaders and the Commercial and Corporate Banking and Commercial Real Estate lines of business to achieve operational and financial results across marketing channels, including digital.
• Apply specialized or broad expertise in Marketing and related disciplines, including creative development and market research.
• Lead complex, visible projects and manage team deliverables against expected results.
• Interpret business challenges, client needs, and competitive conditions, and recommend practices to improve products, processes, or services.
• Apply an understanding of business operations to solve technical, operational, and business problems.
• Lead teams or projects with moderate resource requirements, risk, and complexity.
• Collaborate with internal and external marketing partners to develop and execute marketing programs aligned with Truist's Purpose and Brand.
• Monitor client needs and the competitive marketplace and provide ongoing marketing support to maintain the competitiveness of products and services.
• Develop and manage budgets and resource allocation.
• Contribute to client, operational, project, service, and risk management objectives.
• Work independently, seeking guidance for the most complex and unusual situations, and deliver programs on budget and on time.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• Accidental death and dismemberment coverage
• Tax-preferred savings accounts
• 401(k) plan
• At least 10 days of vacation during the first year, prorated as applicable
• 10 sick days, prorated as applicable
• Paid holidays
• Depending on position and division, possible eligibility for a defined benefit pension plan, restricted stock units, and/or a deferred compensation plan

What This Job Offers

• Job Type: Full-time
• Career Level: Senior