Senior Product Marketing Manager, Commercial Banking & Payments

Q2•Lincoln, NE

1d•Hybrid

About The Position

The Senior Product Marketing Manager is an expert-level individual contributor responsible for shaping go-to-market strategy, market positioning, and commercial growth across Q2's Commercial Digital Banking, Treasury Management, and Payments solutions. The role combines deep commercial banking expertise with advanced product marketing leadership, translating complex capabilities into differentiated narratives, buyer-centric value propositions, and revenue-accountable go-to-market strategies. As a strategic partner to Product, Sales, Marketing, and Customer Success leadership, this person brings market, customer, competitive, and product insights to measurable business outcomes. The role also contributes broadly to the Product Marketing organization by elevating positioning and messaging quality, mentoring peers, and strengthening cross-functional go-to-market execution. The successful candidate can engage credibly with commercial banking executives, treasury management leaders, technology decision-makers, customers, analysts, partners, and other executive audiences.

Requirements

Bachelor's degree in Marketing, Business, Finance, or a related field plus at least 12 years of relevant professional experience, including significant product marketing, go-to-market strategy, or commercial banking technology experience; alternatively, an MBA or advanced degree plus 8 or more years of relevant experience, or equivalent related work experience.
Demonstrated commercial banking domain expertise, with direct experience in commercial digital banking, treasury management, cash management, payments, or related financial technology solutions.
Strong understanding of how financial institutions serve commercial customers, including business banking, commercial treasury operations, payment workflows, and small business, middle-market, and enterprise banking needs.
Working knowledge of commercial banking products and services, including ACH, wires, real-time payments, liquidity and cash management, account services, and commercial payment capabilities.
Ability to translate complex banking technologies and financial workflows into differentiated positioning, compelling value propositions, and effective go-to-market strategies.
Experience developing and executing go-to-market strategies for complex B2B technology products, ideally for financial institutions or commercial banking organizations.
Understanding of financial institution buying processes, commercial banking decision-makers, and the relationship between technology investments, operational efficiency, deposit growth, and revenue generation.
Demonstrated success developing positioning frameworks, launch strategies, competitive intelligence, and sales enablement programs that influence pipeline and revenue performance.
Excellent written and verbal communication skills, including the ability to influence senior executives and engage credibly with commercial banking and technology leaders.
Strong analytical and strategic thinking skills, including translating market insights and competitive intelligence into product and go-to-market decisions.
Experience mentoring product marketing talent, leading cross-functional initiatives, or elevating organizational marketing practices.
Fluent written and oral communication in English.
Must be authorized to work for any employer in the United States; employer cannot sponsor or take over sponsorship of an employment visa.

Nice To Haves

Product marketing experience at a commercial banking technology provider, treasury management platform, payments technology company, or financial services SaaS organization.
Experience working directly at a bank or credit union in commercial banking, treasury management, payments, commercial product management, or related functions.
Familiarity with the competitive commercial banking and treasury technology landscape.
Knowledge of treasury management capabilities such as positive pay, receivables and payables automation, liquidity management, cash positioning, account reconciliation, and ERP integration.
Familiarity with commercial payment rails and infrastructure, including ACH, Fedwire, RTP, FedNow, SWIFT, and ISO 20022.
Understanding of emerging technologies shaping commercial banking, including AI-assisted treasury operations, embedded banking, open banking, API-enabled services, and fraud intelligence.
Experience supporting commercial banking sales teams, treasury management officers, relationship managers, or financial institution executive engagement.
Experience with analyst relations programs such as Forrester, Gartner, IDC, or Nucleus.
Proficiency with go-to-market tools such as Salesforce, Seismic, Crayon, Clozd, or Gong.
Working knowledge of AI-assisted productivity tools and comfort defining governance for their use in a marketing context.

Responsibilities

Analyze commercial banking market dynamics, treasury technology investment priorities, payments trends, and competitive offerings to inform segmentation, growth opportunities, and go-to-market investments.
Develop and own go-to-market strategy for Commercial Digital Banking, Treasury Management, and Payments solutions, including prioritization, audience architecture, launch sequencing, and success metrics integrated with demand generation programs.
Track regulatory trends, fintech disruption, and buyer evolution to inform annual planning; share frameworks and playbooks with peers.
Serve as a commercial banking subject matter expert, contributing knowledge of commercial digital banking, treasury management, cash management, and payments to product and go-to-market strategies.
Develop understanding of the commercial banking technology landscape, including digital banking platforms, treasury systems, payment processing, ERP connectivity, and embedded financial services.
Translate the needs of businesses and financial institutions across small business, middle-market, and enterprise segments into differentiated positioning, segmentation strategies, and buyer-centric messaging.
Monitor trends including real-time and instant payments, ACH modernization, wires, ISO 20022, open banking, APIs, fraud prevention, and evolving treasury expectations.
Understand commercial banking buyer priorities and decision-making processes across executive, product, technology, treasury, and relationship-management roles.
Partner with Commercial Banking Product Management to connect market intelligence, customer feedback, competitive differentiation, and industry opportunities to roadmap priorities and investment decisions.
Develop value propositions and go-to-market strategies intended to improve operational efficiency, strengthen commercial relationships, accelerate payments, expand fee income, and drive deposit growth and retention.
Represent Q2 in customer, analyst, partner, and executive engagements, articulating its commercial banking vision and competitive advantages.
Develop differentiated positioning for commercial digital banking, treasury management, and payments solutions, connecting technical capabilities to customer outcomes and ensuring messaging is distinct from competitors.
Build and maintain ideal customer profiles and personas for commercial banking buyers.
Translate complex technology concepts into clear, differentiated messaging for buyers, analysts, and senior stakeholders.
Establish Q2's point of view on commercial banking, treasury modernization, payments innovation, and the relationship between financial institutions and business customers.
Own analyst engagement for commercial solutions and support Q2's representation in analyst evaluations such as Forrester Waves, Gartner Magic Quadrants, and IDC MarketScapes.
Create thought leadership content, including white papers, executive briefs, and industry points of view.
Lead launch strategy and readiness for commercial banking and payments releases, apply launch tiering and readiness standards, and run pre- and post-launch reviews.
Equip sales and customer-facing teams with segment-specific value propositions, competitive intelligence, buyer insights, and solution narratives for complex enterprise sales cycles.
Conduct win/loss analysis and connect field intelligence to go-to-market strategy and the product roadmap; track enablement performance against pipeline and revenue goals.
Represent Q2 at industry conferences, executive briefings, customer advisory boards, and commercial banking forums.
Deliver stage demonstrations and breakout presentations at major events and sales forums; serve as senior CONNECT track owner for commercial content.
Represent VP-level leadership at Product Council sessions and top EBR engagements.
Build partnerships with commercial banking product leaders, treasury specialists, payments experts, sales executives, and customer-facing teams to align go-to-market strategy with market opportunities.
Lead commercial customer engagement strategy, including customer selection and advocate programs, and define marketing performance KPIs for commercial solutions.
Apply AI tools across positioning, enablement, launch, and research workflows; share best practices and guardrails for sensitive use cases and data privacy with the Product Marketing team.