Senior Product Marketing Manager, EP

Abbott Laboratories • Austin, TX

1d • Onsite

About The Position

Abbott is seeking a passionate, experienced, and strategic medical device expert to join our Downstream Electrophysiology Marketing team as a Sr. Product Marketing Manager focusing on the U.S. Market. This role will serve as a go-to resource for the US EP sales team and requires flawless preparation of product launches, continuation marketing campaigns, developing and tracking key metrics, and strong collaboration across all functional areas of the organization, including upstream, R&D, finance, and operations. This position is in Austin, Texas.

Requirements

• Bachelor’s degree
• Minimum 7+ years’ experience working in healthcare, life sciences, or technology-based products.
• Experience working with complex product portfolios in the medical device industry.
• Experience with strategic product planning and commercial execution.
• Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Ability to work within a team and as an individual contributor in a fast-paced, changing environment.
• Ability to leverage and/or engage others to accomplish projects.
• Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization.
• Multitasks, prioritizes and meets deadlines in timely manner.
• Understanding of both the technology and capabilities of the Division’s products, market and customer dynamics, and functional operations across departments.
• Positive attitude, leadership, desire and ability to lead the organization to ensure goals achievement, deep understanding of the complexities of market and customer needs, ability to develop, rationalize, and present strategy, strong analytical and computer skills, working knowledge of financial models, strong work ethic, self-motivation, and resourcefulness.
• Ability to travel up to 15%, including internationally.

Nice To Haves

• MBA
• 5+ years of direct med device marketing experience
• Prior mapping and/or sales experience
• Upstream marketing experience is a huge plus

Responsibilities

• Help achieve revenue, profit, and margin targets for the EP franchise in the United States.
• Create launch messaging, targeting, pricing, promotion, and translations for Go-To-Market business plans for the US
• Serve as key finance liaison with focus on sales forecasts, plan numbers, and quantity purchase program strategy and execution.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Facilitate product lifecycle management of US products and updates as needed.
• Create local launch reporting including metrics and target goal achievement.
• Maintain problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback and observation from Director of US EP Marketing.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.
• Explore and implement additional solutions to help drive strategic focus for EP team.
• Partner with 3rd parties to align with business needs and elevate EP offerings and position Abbott EP as primary solution for EP needs.
• Conduct product overviews for physicians and regional sales teams.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Perform other related duties and responsibilities, on occasion, as assigned.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior