Senior Product Marketing Manager, Archives

EBSCO•Remote,

1d•$97,295 - $138,995•Remote

About The Position

EBSCO Information Services (EBSCO) is seeking a Senior Product Marketing Manager to lead the positioning and go-to-market strategy for its Archives portfolio, which includes Magazine Archives, Historical Archives, and Digital Humanities resources. This role is crucial for supporting a growing portfolio and involves close collaboration with internal leadership and external academic partners, such as the Digital Humanities Oxford Fellowships program. The primary focus is to drive awareness, adoption, and revenue growth for archival research solutions within academic and library markets. This is a remote, U.S.-based position (excluding U.S. territories).

Requirements

7+ years of experience in product marketing, academic publishing, library services, or related field
Working knowledge of academic libraries, research workflows, or scholarly publishing environments
Experience supporting go-to-market strategies or product launches for content, research, or information products
Experience collaborating cross-functionally with product, sales, and marketing teams

Nice To Haves

Experience with archives, primary source collections, or digital humanities resources
Experience marketing to academic or library audiences
Experience collaborating with academic institutions, researchers, or scholarly programs
Demonstrated ability to support pipeline growth or product adoption initiatives
Strong analytical and strategic thinking skills
Experience working in highly matrixed or global organizations

Responsibilities

Own the end-to-end product marketing strategy across the full customer journey from awareness through purchase for EBSCO’s Archives product portfolio.
Define and continuously refine the portfolio’s value proposition, positioning, and messaging to clearly differentiate offerings in the academic and research marketplace.
Lead segmentation, targeting, and positioning strategy in collaboration with sales, product, and marketing operations teams, aligning efforts to priority markets and growth opportunities.
Drive go-to-market strategy and launch execution for Magazine Archives, Historical Archives, and Digital Humanities resources.
Partner closely with product leadership, including the VP of Archive Products and Archives Product Management, to align on roadmap priorities, strategic direction, and market-facing narratives.
Accelerate pipeline growth and product adoption through integrated, data-driven marketing initiatives tied to business objectives.
Own the strategy and development of sales enablement assets.
Lead content marketing strategy for the Archives portfolio, developing high-impact thought leadership, campaign content, and scholarly narratives that engage librarians, faculty, and researchers and support demand generation.
Own the development and optimization of product marketing content across EBSCO’s digital properties, including product pages and web experiences, ensuring clarity, discoverability, and conversion.
Collaborate with external academic partners (e.g., Digital Humanities fellowships and research initiatives) to support co-marketing, thought leadership, and scholarly engagement.
Translate market insights, customer needs, and competitive intelligence into actionable strategies that inform positioning and support product innovation and portfolio expansion.