Senior Product Marketing Manager
Ready Player Me
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Posted:
August 21, 2023
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Remote
About the position
We are seeking a Senior Product Marketing Manager to join our team and be a key member of our Marketing team. In this role, you will be responsible for promoting brand and product awareness among developers, content creators, and end users. Your responsibilities will include managing product launches, creating marketing assets, building scalable structures and programs, and conducting market fit analysis. We are looking for someone with at least 4 years of experience in consumer-facing Product or Developer Marketing, as well as experience in sales enablement and building programs from scratch.
Responsibilities
- Working in a remote-first startup environment and feeling comfortable working across time zones.
- Playing a key role within the marketing team, responsible for promoting brand and product awareness among developers, content creators, and end users.
- Managing product launches, which encompasses everything from crafting the messaging and planning the launch, to curating website content and driving demand generation activities.
- Turning technical content (blogs, presentations, etc.) into marketing assets (e-books, drip campaigns, etc.).
- Building scalable structures and programs (e.g., content calendars and pipelines).
- Creating compelling product positioning and conducting market fit analysis.
- Traveling up to 20% of the work time.
- Experience in cooperating with sales teams and understanding sales enablement through campaigns, product launches, and demandgen activities.
- Experience in building programs and processes from scratch.
- A portfolio/examples of technical marketing content you have written.
Requirements
- 4+ years of experience working in consumer-facing Product or Developer Marketing and marketing to a technical audience
- Experience in cooperating with sales teams and understanding sales enablement through campaigns, product launches, and demandgen activities
- Experience in building programs and processes from scratch
- A portfolio/examples of technical marketing content you have written
- Willingness to work in a remote-first startup environment and across different time zones
- Ability to play a key role in promoting brand and product awareness among developers, content creators, and end users
- Proficiency in managing product launches, including crafting messaging, planning launches, curating website content, and driving demand generation activities
- Ability to turn technical content into marketing assets
- Strong skills in creating compelling product positioning and conducting market fit analysis
- Willingness to travel up to 20% of the work time
Benefits
- Work as a remote-first team anywhere in the world or in our Tallinn or Berlin hubs.
- Personal development - exciting challenges mean a big impact. To reach the next level, we offer a personal learning budget.
- Flexible days off - we work hard, but it’s important for us to make sure people take time out to recharge.
- Holiday budget - we need your energy, so make the most of it!
- Biannual company retreats and team gatherings in our hubs; our Summer Days are legendary.
- Flexible working hours - Results are more important than hours on the clock: we trust you to maintain your work-life balance.
- Competitive salary with equity options.