d) - Remote in Germany

Synera

2d•Remote

About The Position

Synera is seeking a Senior Product Marketing Engineer to join their Marketing team as the first dedicated bottom-of-the-funnel product marketer. This role is responsible for bridging deep product knowledge with market-facing communication, ensuring engineering buyers understand Synera's AI Agent Platform for Engineering. The platform enables digital coworkers to execute engineering work within CAD, CAE, and PLM tools, significantly reducing process times. The role involves building content, narratives, and reusable assets across various channels, owning product messaging end-to-end, and collaborating with Product Management, Sales, Customer Success, technical SMEs, and Partner Marketing.

Requirements

5–8+ years in B2B product marketing, technical marketing, or solutions marketing, ideally in engineering software, simulation, CAx, PLM, or enterprise SaaS.
Background in engineering, simulation, or CAD software, with an understanding of how engineers work.
Exceptional writing and storytelling skills to translate complex technical workflows into resonant narratives for technical and executive audiences.
Excellent project management skills with the ability to create highly efficient processes with attention to detail.
Experience working AI-first and excitement about building AI-supported content workflows from scratch.
High ownership and comfort navigating ambiguity; ability to define internal processes in a growing scale-up.
Fluent in English.
Resonance with Synera's Core Values.

Nice To Haves

German language proficiency is strongly preferred.
French language is a plus.

Responsibilities

Build content, narratives, and reusable assets for product marketing across all channels and touchpoints.
Own product messaging end-to-end.
Work closely with Product Managers, the Chief Product Officer, Sales, Customer Success, technical SMEs, the Partner Marketing team, and channel owners.
Develop content for website, webinars, LinkedIn, YouTube, and events.
Interview technical SMEs to gather information for messaging and content creation.
Create messaging documents for feature releases.
Review competitive analyses and develop battlecards.
Collaborate with the content team on customer success stories.
Plan content with the Customer Success team for expansion campaigns.
Monitor demo requests and portal sign-ups to inform optimization strategies.
Develop demo video scripts and build demos using Synera.
Establish a product marketing content engine with reusable assets (video, one-pagers, web pages, slides, blogs).
Develop and adapt product narratives for target personas, key use cases, and industries.
Create competitive comparisons for key competitors.
Launch multi-channel campaigns to drive demo requests.
Ensure product messaging consistency across all platforms.
Develop re-engagement campaigns for lost deals.
Operate product marketing content as a repeatable function, supported by AI-first workflows and documented SOPs.