Senior Product Manager (Workflows & Integrations)

Pencil

2d • Remote

About The Position

Pencil is hiring a Senior Product Manager to own Workflows and Integrations in its SaaS advertising technology product. The role’s goal is to increase the number of workflows built and run, and the number of people using them, across customers. Workflows are reusable visual sequences for creative work, comprising inputs, generation, brand assets, scoring, branching logic and delivery. The product scope includes the workflow builder, templates, scheduling, run management, and workflow steps, as well as third-party business-tool connections outside media, including digital asset management, file storage, translation and data services.

The role will make integrations built-in workflow steps, supported by a common framework that enables faster development and lets client teams connect systems for individual clients. It will also own the workflow experience used by Scribble, Pencil’s creative agent, so people and agents can find, build, change and run workflows consistently. Workflows should support human review by pausing for a decision, recording it and continuing along the appropriate path, while remaining dependable at volume and usable without specialist help.

The Senior Product Manager will set the product charter, scope and success measures; use product data and structured customer feedback to prioritize evidenced needs; and manage the full lifecycle from discovery through post-launch review. The role partners with design, engineering, Scribble and other product managers, customers, and client teams. Success is measured through workflow adoption and growth, builder participation, first-run conversion, generation share, agent and human collaboration, connector adoption and usage, reliability, and post-launch learning reviews.

Requirements

• Three to five years of product management experience.
• Experience growing a product from a small group of power users to broad adoption, and the ability to explain what changes drove growth.
• Experience shipping a builder, automation or workflow tool and understanding how to make a powerful product easy to start using.
• Experience building integrations with third-party platforms or APIs, including selecting integrations and keeping them working.
• Experience building from validated customer need in a domain that required learning.
• Fluency in qualitative and quantitative methods.
• Ability to make decisions with imperfect information, iterate quickly and take responsibility for outcomes.
• Care for users and teammates, with an empathetic approach to designing for real workflows.
• Ability to simplify complexity and create reusable, intuitive patterns.
• Initiative in spotting and addressing problems, and attention to user experience and polish.

Nice To Haves

• Experience with AI agents or AI-assisted products.

Responsibilities

• Own the product charter for Workflows and Integrations, including its durable problem, success metrics, and explicit in-scope and out-of-scope areas.
• Grow workflow adoption across customers, measured by workflows built and run and the number of people building them.
• Make workflow creation accessible to marketers and creatives through templates, guided setup and useful defaults.
• Own the workflow experience used by Scribble so agents can find, build, change and run workflows using the same tools as people.
• Build human review into workflow runs, including pausing for a decision, recording it and continuing along the appropriate path.
• Improve run reliability at volume through scheduling, run management, failure handling and clear status.
• Own third-party integrations outside media and make them usable as built-in workflow steps, enabling runs to start from and deliver to client systems.
• Establish integration frameworks and standards that client teams can use to connect systems for individual clients.
• Work with customers to identify recurring jobs and turn them into reusable workflows and templates.
• Run the product lifecycle from discovery through post-launch review, writing a hypothesis before each launch and reviewing results against it afterward.
• Use product data and structured customer feedback to prioritize work based on evidenced customer needs.
• Partner with design on the workflow builder experience and with engineering on reliability and the integration framework.
• Partner with product managers responsible for Scribble, agents and the editor, and with client teams building on the integration framework.

Benefits

• 25 days of paid time off plus public holidays, with a Flexible Time Off scheme.
• Health insurance / private medical cover.
• Monthly stipend towards wellness, fitness, and learning and development.
• Remote work from anywhere in the employee's home country.
• Enhanced parental leave policies for becoming a parent through birth, adoption or surrogacy.
• Access to the Pencil office in The Shard, London, for UK employees.
• Flexible working hours.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed