Senior Product Manager - Business Banking

WSFS Bank•Wilmington, DE

About The Position

WSFS Bank is hiring a Senior Product Manager to own the product strategy and roadmap for how small and mid-sized business clients open, fund, and manage their primary operating relationship with the bank. Business banking is a priority growth area. The role partners with product leaders across Deposits, Cards and Payments, Digital, and Treasury Management, along with Business Banking relationship managers, Operations, Risk, Compliance, and Technology. The Senior Product Manager will improve business account opening and onboarding across branch, digital, and relationship manager-assisted channels; drive account activation and primary-account behavior; and reduce friction in business lending from application through funding. The role also leads go-to-market efforts, develops business cases and success metrics, tracks product performance, evaluates third-party partners, monitors competitors, and presents recommendations and results to senior leadership. Candidates must be presently authorized to work for any employer in the United States and must not require current or future work visa sponsorship from WSFS Bank. WSFS is an equal opportunity employer and offers an inclusive and supportive culture.

Requirements

Bachelor's degree.
At least 5 years of product management experience.
At least 2 years of experience in business banking, small business banking, commercial payments, or a fintech serving small business clients.
Experience defining requirements and delivering products in partnership with engineering teams.
Experience using data to size opportunities, set goals, and measure results.
Ability to work across teams and influence without direct authority.
Presently authorized to work for any employer in the United States and not require work visa sponsorship from WSFS Bank now or in the future.

Nice To Haves

MBA or other advanced degree.
Experience with business account opening, onboarding, or operating account products.
Experience with business or commercial lending products, including origination workflows.
Working knowledge of banking regulations that shape product design, such as KYC and CDD, BSA/AML, and fair lending.
Experience working with core, loan origination, or digital banking platforms and their vendors.
Experience conducting direct client and frontline research and turning findings into product decisions.
Strong written and verbal communication, including presenting to senior leaders.

Responsibilities

Own the business banking product strategy and roadmap, tied to growth, primacy, and profitability goals.
Engage with relationship managers, branch associates, and business clients to understand their banking needs and prioritize problems to solve.
Improve business account opening and onboarding across branch, digital, and relationship manager-assisted channels.
Drive activation and primary-account behavior for business clients, including clients who open operating accounts alongside a loan.
Improve the business lending experience by reducing friction and speeding the path from application to funding.
Lead go-to-market for business-facing products and capabilities, coordinating with Deposits, Cards and Payments, Digital, and Treasury Management.
Build business cases, define success metrics, and track performance, including balances, activation, revenue, and client satisfaction.
Work with Technology, Operations, Risk, and Compliance to define requirements, sequence delivery, and launch on time.
Monitor the competitive landscape across national banks, regional banks, and FinTechs, and recommend where WSFS should invest.
Evaluate and manage third-party partners and vendors that support business banking products.
Present recommendations and results to senior leadership, clearly explaining tradeoffs.