Senior Product Manager - Business Banking

WSFS Bank•Wilmington, DE

1d•$92,869 - $152,569

About The Position

WSFS Bank is hiring a Senior Product Manager to own the product strategy and roadmap for how small and mid-sized business clients open, fund, and manage their primary operating relationship with the bank. Business banking is a priority growth area. The role partners with product leaders across Deposits, Cards and Payments, Digital, and Treasury Management, as well as Business Banking relationship managers, Operations, Risk, Compliance, and Technology. The position focuses on improving business account opening and onboarding across branch, digital, and relationship manager-assisted channels; encouraging activation and primary-account behavior; and reducing friction in business lending from application through funding. The Senior Product Manager leads go-to-market efforts, develops business cases and success metrics, monitors performance, evaluates vendors, tracks competitors, and presents recommendations and results to senior leadership. WSFS Bank is a $25 billion regional bank headquartered in Wilmington, Delaware. Candidates must currently be authorized to work for any employer in the United States and must not require current or future work visa sponsorship from WSFS Bank.

Requirements

Bachelor's degree.
At least 5 years of product management experience.
At least 2 years of experience in business banking, small business banking, commercial payments, or a fintech serving small business clients.
Experience defining requirements and delivering products in partnership with engineering teams.
Experience using data to size opportunities, set goals, and measure results.
Ability to work across teams and influence without direct authority.
Currently authorized to work for any employer in the United States and not require current or future work visa sponsorship from WSFS Bank.

Nice To Haves

MBA or other advanced degree.
Experience with business account opening, onboarding, or operating account products.
Experience with business or commercial lending products, including origination workflows.
Working knowledge of banking regulations that shape product design, such as KYC and CDD, BSA/AML, and fair lending.
Experience working with core, loan origination, or digital banking platforms and their vendors.
Experience conducting direct client and frontline research and turning findings into product decisions.
Strong written and verbal communication skills, including presenting to senior leaders.

Responsibilities

Own the business banking product strategy and roadmap, aligned with growth, primacy, and profitability goals.
Engage with relationship managers, branch associates, and business clients to understand their banking needs and prioritize problems to solve.
Improve business account opening and onboarding across branch, digital, and relationship manager-assisted channels.
Drive activation and primary-account behavior for business clients, including clients who open operating accounts alongside a loan.
Improve the business lending experience by reducing friction and speeding the path from application to funding.
Lead go-to-market for business-facing products and capabilities in collaboration with Deposits, Cards and Payments, Digital, and Treasury Management.
Build business cases, define success metrics, and track performance, including balances, activation, revenue, and client satisfaction.
Work with Technology, Operations, Risk, and Compliance to define requirements, sequence delivery, and launch on time.
Monitor competitors across national banks, regional banks, and FinTechs, and recommend where WSFS should invest.
Evaluate and manage third-party partners and vendors supporting business banking products.
Present recommendations and results to senior leadership, clearly explaining tradeoffs.

Benefits

Medical coverage.
Dental coverage.
Vision coverage.
401(k) plan.
Life, accident, and disability insurance.
Flexible spending accounts (FSAs) and health savings accounts (HSAs).
Wellness programs.
Paid parental leave may be available.
Military leave may be available.
Vacation and other paid time off may be available.
Sick leave in accordance with applicable state laws.
Paid holidays.
Eligible Associates may receive discretionary and formula-based incentive and retention awards.