About The Position

The Senior Product Manager owns Printify’s Sales Channels: integrations that let merchants connect stores and sell products through channels such as Etsy, Shopify, TikTok Shop, Amazon, and eBay. The role leads a dedicated cross-functional squad and owns the integrations roadmap, reliability, merchant growth across channels, and partner relationships. The position reports to the Group Product Manager, Sales Experience, and serves as the main product contact for channel partners’ platform and partnership teams. The role is accountable for improving the end-to-end integration experience, including store connection, product publishing, listing and order synchronization, fulfillment, and tracking handoff. It also expands channel capabilities in Printify and the Public API, supports compliance and partner requirements, and prepares APIs for AI-agent and MCP-based workflows. The Senior Product Manager uses data to prioritize opportunities, define instrumentation, test changes, and report outcomes.

Requirements

  • At least 5 years of product management experience in e-commerce, marketplace, SaaS, or platform businesses, ideally including third-party integrations or APIs.
  • Hands-on experience with at least one major commerce platform’s partner ecosystem, including APIs, app reviews, policies, and partner management.
  • Strong technical fluency, including the ability to read API documentation, reason about webhooks, synchronization, and error handling, and work with engineers on solution design.
  • Analytical depth in funnels, cohorts, A/B tests, and opportunity sizing, with the ability to retrieve data using SQL and/or BI tools.
  • A record of shipping measurable improvements to conversion, reliability, or GMV, and of declining work that does not advance those outcomes.
  • Calm, structured stakeholder management across Engineering, Support, Account Management, Marketing, Legal, and external partners.
  • Clear, concise writing in English for PRDs, roadmap reviews, and partner communications.

Nice To Haves

  • Print-on-demand, creator-economy, or social-commerce experience, especially with TikTok Shop.
  • Experience with EU product and marketplace compliance, including GPSR, seller verification, and shipping SLAs.
  • Exposure to AI-assisted merchant tools, agent workflows, or MCP-based integrations.
  • Experience with personalization or multi-variant listing models.

Responsibilities

  • Own and maintain the sales channels roadmap within the Sales Experience strategy, balancing growth opportunities, partner-mandated changes, compliance, and maintenance.
  • Own the team’s North Star metric and supporting KPIs for successful integration actions.
  • Make explicit prioritization trade-offs when unplanned partner changes arise and communicate what will not be delivered and why.
  • Drive merchant growth across channels, including helping successful Etsy and Shopify merchants expand to additional channels.
  • Improve channel-specific store connection and onboarding flows, and use A/B tests to evaluate changes before full rollout.
  • Work with Sales Hub, Lifecycle Marketing, and Partnerships on channel growth programs, in-app touchpoints, email flows, and co-marketing.
  • Reduce publishing failures through pre-publish validation across product page, list, bulk, and API workflows, and maintain a support-editable error catalogue.
  • Roll out store-status visibility across channels and measure its impact on support tickets.
  • Own two-way listing and order synchronization, fulfillment and tracking handoff, and peak-season readiness.
  • Expand channel capabilities in Printify and the Public API, including Multi-Product Listings, video uploads, and channel performance data.
  • Prepare APIs for AI agents and MCP-based workflows.
  • Work directly with channel partner platform teams to track API and policy changes, negotiate specifications, pass audits, and represent merchants’ needs.
  • Keep compliance current, including EU product-safety data, shipping and dispatch SLAs, and partner app requirements.
  • Lead discovery and delivery with the squad by writing PRDs, sizing opportunities with data, defining instrumentation before development, and reporting outcomes after launch.
  • Triage escalations from Customer Support and Account Management, determine which issues require fixes, and keep merchant-facing teams informed.
  • During the first three months, learn the squad, merchants, data, and partner contacts; take over in-flight roadmap work and present an initial roadmap.
  • By six months, extend pre-publish validation beyond Etsy, measure the second-channel test, recommend whether to scale it, and establish partner and support teams’ awareness of the role as their product contact.
  • By twelve months, establish a multi-quarter channels roadmap aligned with the Sales Experience strategy and measurably improve integration reliability while planning partner-mandated and maintenance work.

Benefits

  • Remote work or work from a modern office in Riga.
  • Flexible working hours, with the option to start the day as late as 11 AM.
  • Private health insurance.
  • Two extra paid days off for mental or physical well-being.
  • One extra paid day off for a birthday or another celebration of choice.
  • Internal and external learning opportunities.
  • Access to mentorship, internal meetups, and hackathons, on-site and online.
  • Free healthy lunch for employees working from the Riga office.
  • Employee discount on designing and ordering merchandise through company platforms.
  • Team-building events and parties.
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