Senior Product Manager - Xsolla Ads & Rewards

Xsolla

1d•$150,000 - $190,000

About The Position

Xsolla is seeking a Senior Product Manager to join its Advertising & Rewards division and help guide strategy and execution for a new gaming-oriented B2C mobile app. The role includes evolving and optimizing a recently launched consumer app, shaping its roadmap, and carrying out day-to-day product work in a fast-paced, collaborative environment. The successful candidate will balance short-term opportunities with long-term strategy while connecting engineering, user experience, and commercial needs. Experience in consumer apps and conversion optimization is required; exposure to gaming, loyalty, rewarded advertising, or commerce is particularly relevant. The Product Manager will work directly with the Head of Product, Ads B2C, and collaborate across engineering, design, executive leadership, operations, customer support, marketing, and legal. The role uses analytics, A/B testing, user research, and competitive analysis to improve app performance, user experience, and conversion. It also involves maintaining product roadmaps, backlogs, and documentation, with AI tools used where valuable. Xsolla is a global commerce company serving video game developers, from indie studios to AAA companies. Headquartered and incorporated in Los Angeles, California, the company operates as a merchant of record and has helped more than 1,500 game developers reach players and grow their businesses.

Requirements

At least 5 years of product management experience with consumer apps and conversion optimization.
Highly data-driven, with the ability to use analytics and A/B testing to guide product decisions.
Strong vision and creativity, including the ability to generate ideas and solve problems laterally.
Highly organized and pragmatic, with the ability to analyze tradeoffs, prioritize, and manage time amid limited resources and uncertainty.
A proven track record deploying game mechanics to influence user behavior.
Deep experience with A/B testing and related tools such as Statsig.
Proficiency with JIRA, Confluence, Productboard, and other product lifecycle tools.
Strong experience with product analytics tools such as Amplitude or Mixpanel.
Intermediate to advanced Excel skills.
Excellent written and verbal communication skills, including the ability to present ideas clearly to technical and business stakeholders.

Nice To Haves

Exposure to gaming, loyalty, rewarded advertising, and/or commerce.
Direct experience with mobile free-to-play games.
Experience leveraging AI tools to optimize product management and development.
Basic to advanced SQL proficiency.
UX design experience.
Experience working with data teams on personalization and machine learning efforts.

Responsibilities

Work directly with the Head of Product, Ads B2C, as part of a new and growing B2C product team.
Help evolve and optimize the recently launched consumer app.
Use analytics and A/B testing to monitor app performance, tune mechanics, optimize conversion, and identify features that can impact KPIs.
Create and maintain product roadmaps, feature backlogs, and product documentation, including PRDs, user stories, user flows, logic flows, and functional specifications; use AI tools where valuable.
Anticipate bottlenecks, support escalation management, make tradeoffs, and balance business needs against technical and resource constraints.
Conduct ongoing competitive analyses to identify ways to differentiate and improve the user experience.
Collaborate with executive leadership to identify opportunities for growth, innovation, and differentiation.
Identify user needs and opportunities through data analysis, surveys, interviews, and other quantitative and qualitative methods.
Work closely with engineering and design teams to ensure high-quality execution and iteration.
Collaborate with operations, customer support, marketing, and legal teams.
Focus on user experience, user motivation, and conversion optimization.