Senior Product Manager
About The Position
The Senior Product Manager owns AppraisalPRO's new product lines, including what gets built, how products reach dealers, and whether they deliver real value. The role reports to the COO and works alongside the existing product manager, sharing an engineering team and dealer base. It is based in Atlanta and includes regular dealership visits. The Senior Product Manager owns product roadmaps and backlogs, takes products from research and development through early customers and repeatable processes, and works with engineering on specifications, prioritization, and acceptance. The role involves observing customers in dealerships, understanding product usage and differences in customer outcomes, researching the competitive landscape, and using field insights and data to guide product decisions. The role also owns product pricing and packaging, integration work with dealer management systems and other tools and data providers, and materials that help customer success and sales teams onboard and sell products. The Senior Product Manager tracks activation, usage, results by store, and churn to inform future development.
Requirements
- Four to eight years of product management experience.
- Experience taking at least one product from inception to its first paying customers and owning the results afterward.
- A record of visiting customers in person and changing product development based on what was learned; candidates should be prepared to discuss a specific example.
- A strong sense of ownership for product results and a willingness to investigate problems proactively.
- Entrepreneurial mindset and comfort working without dedicated product operations or research teams, including talking to customers, writing specifications, analyzing data, and developing product iterations.
- Ability to work fluently with data and working knowledge of product analytics tools such as Mixpanel, Amplitude, or SQL.
Nice To Haves
- Experience building B2B software sold to car dealers.
- Experience with integrations involving dealer management systems, inventory tools, CRM systems, or data-provider APIs.
- Experience with pricing and launching a new product line.
Responsibilities
- Own the roadmap and backlog for AppraisalPRO's new product lines.
- Take new products from research and development to early customers and develop repeatable processes.
- Work with engineering on specifications, prioritization, and acceptance.
- Visit customers and observe how appraisers, managers, and service advisors use the products; investigate differences in product value across stores.
- Understand the competitive landscape for each product and identify where the products are and are not competitive.
- Investigate customer needs and problems before adding features, document field research, and use findings to guide the roadmap.
- Own pricing and packaging decisions, supported by data.
- Own integration work required by new products, including work involving dealer management systems, inventory tools, and data providers, in collaboration with the partnerships team.
- Provide customer success and sales teams with onboarding and sales support, including training, talking points, and answers to dealer questions.
- Track activation, usage, results per store, and churn, and use those metrics to guide product development.
Benefits
- Health care plan covering medical, dental, and vision for the employee and their family.
- 401(k) with a 5% match.
- Paid time off, including vacation, sick leave, and public holidays.
- Training and development.
- Free food and snacks.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
