Senior Product Manager

Zillow

1d • $144,100 - $242,300 • Remote

About The Position

As a Senior Product Manager for Zillow Elevate, lead revenue-generating media and advertising products in audience targeting, media reporting, and measurement. Define how advertisers reach Zillow’s high-intent audience across onsite and offsite channels, buy media through those channels, and measure results. Lead product strategy and roadmap execution while balancing advertiser and consumer needs, business goals, and technical feasibility, in close partnership with engineering, design, data science, sales, and ad operations.

Elevate is Zillow’s media and advertising business. It connects advertisers with people visiting Zillow’s platforms and develops ad products, audiences, and measurement capabilities. Its media business includes onsite placements across Zillow-owned experiences and offsite placements across the open web, social, CTV, and other channels, bought and sold programmatically through DSP and SSP platforms.

This is a remote role. Remote employees do not have a permanent corporate office workplace and must identify their chosen physical work location to the Company. U.S. employees may live in any of the 50 states, with limited exceptions. The role is eligible for equity awards in addition to base salary. Published annual base salary ranges vary by location: $151,700–$242,300 in California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington, DC; and $144,100–$230,300 in Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia. Actual compensation varies by experience, performance, and location.

Requirements

• Bachelor’s degree in Computer Science, Engineering, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and experience.
• At least 5 years of end-to-end product management experience for technology or software products, including significant experience in ad tech, media, or advertising products.
• Hands-on experience building, integrating, or managing ad products in at least one of these areas: audience targeting and data activation; media measurement and reporting; or ad formats and placements.
• Strong understanding of the ad tech stack on both the supply and demand sides and of industry standards.
• Experience with programmatic platforms such as The Trade Desk, DV360, Amazon DSP, Magnite, PubMatic, and/or Criteo, and knowledge of deal structures.
• Proven track record of using data and experimentation to set success metrics, improve ad performance, and balance advertiser value, consumer experience, technical constraints, and revenue.
• Familiarity with clean rooms, identity solutions, and privacy regulations governing audience data.
• Experience working with engineering, design, and data science teams to deliver scalable, high-quality products in an agile environment.
• Excellent written communication skills, including producing high-quality product briefs and leadership presentations.
• Strong collaboration and influence skills across sales, operations, and product teams, with the ability to resolve competing priorities.

Nice To Haves

• Ad buying and/or media product experience.
• Experience building media businesses that monetize first-party audiences both onsite and offsite.
• Experience with offsite channels such as social platforms (Meta, TikTok, Pinterest, LinkedIn), CTV, and online video (OLV).
• Experience with measurement methods such as multi-touch attribution, incrementality testing, and brand lift.

Responsibilities

• Define and evolve the product vision, strategy, and success metrics for Elevate media and advertising products, tied to revenue, advertiser outcomes, and consumer experience.
• Build audience-targeting capabilities that package Zillow first-party data into privacy-safe segments advertisers can activate onsite and offsite, including through SSP and DSP integrations.
• Build media reporting and measurement products, including campaign reporting, attribution, incrementality, and lift, to demonstrate advertising value and help Sales grow and renew budgets.
• Lead ideation, evaluation, execution, and iteration of onsite and offsite ad products and formats from discovery and requirements through launch and optimization.
• Shape Elevate’s programmatic media strategy across the buy and sell sides, including supply packaging, deal structures, and partner integrations.
• Quantify and prioritize opportunities by revenue impact, maintain a product roadmap, and make trade-offs with engineering, design, and data partners.
• Analyze product performance, experiment results, and advertiser feedback to identify opportunities and make data-driven recommendations.
• Influence other Zillow product teams’ roadmaps to run ad tests, add inventory, and improve the core ad experience without harming the consumer experience.
• Coordinate with sales, ad operations, marketing, finance, and legal to prepare launches for selling and adoption.
• Serve as Zillow’s expert on ad tech trends, present ad performance insights to senior leadership, and communicate plans, status, and outcomes to partners.
• Mentor other product managers on discovery, prioritization, and execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior