Senior Product Manager, Monetization

Rechat•Austin, TX

1d•Remote

About The Position

Rechat is the operating system for real estate, offering a unified platform for marketing, CRM, transactions, listings, and AI. We are seeking a Senior Product Manager, Monetization to drive conversion and improve time-to-value for our users. This role is crucial for expanding our revenue streams by enabling self-serve signup, onboarding, and upgrade paths for individual agents. You will own the entire conversion funnel, from initial interest to becoming a paying customer, and ensure agents quickly realize the value of Rechat. This includes optimizing landing pages, signup flows, trial mechanics, checkout processes, in-product upgrades, and proactive outreach strategies. You will also focus on branded acquisition experiences and brand-aware onboarding to streamline the process for agents and their brokerages. The goal is to make Rechat accessible and valuable to every agent, driving revenue growth through a seamless and efficient user journey. This is the largest revenue opportunity in the company and requires a dedicated owner to capitalize on it.

Requirements

Owned a conversion or monetization metric as your primary KPI for at least two years.
Launched or rebuilt a self-serve signup and checkout flow, including trial mechanics and handling failed card payments.
Shipped a live monetization surface (paywall, upgrade prompt, in-product trial, plan comparison page) and measured its impact.
Run a pricing or packaging change on an existing customer base, ideally an increase.
Built a reactivation or lifecycle program that brought dormant users back and converted them.
Owned landing page and signup conversion with a robust testing program.
Instrumented a funnel from scratch, defining events and building the analysis.
Run an experimentation program, selecting tests, sizing samples, and analyzing results.
Moved an activation or time-to-value metric and demonstrated the retention effect.
Worked at a low monthly price point, selling to individuals or small businesses (e.g., website builders, creative tools, SMB vertical software, marketplaces, consumer subscription products).
Clear, direct written communication.
Fluent with modern AI tools and using them daily to move faster.

Nice To Haves

Experience in the real estate industry.
Ability to describe a failed test and learnings without reframing it as a success.
Strong opinions about paywall placement and the ability to defend them.
Discomfort with vague metrics and the willingness to voice it.
Engineers you have worked with wanted to work with you again.

Responsibilities

Own touchless signup, self-serve onboarding, trial mechanics, and the path from trial to paid.
Own the conversion path outside the app, including pricing pages, plan comparison, signup and trial-start pages, and experiments to improve them.
Own checkout and billing, including card on file, self-serve purchase, upgrades, downgrades, and failed payment recovery.
Own the in-product upgrade path, determining who sees prompts, where in their workflow, messaging, and conversion rates.
Own seat-to-paid conversion, turning agents on brokerage-paid seats into directly paying agents.
Own proactive outreach that converts, including anything triggered by product behavior (trial ending, limit reached, feature explored, account quiet).
Own reactivation efforts for dormant agents, including pursuit strategies, triggers, landing pages, and success measurement.
Develop and own branded acquisition experiences and brand-aware onboarding for franchises and brokerages.
Own activation and time to value, ensuring new agents reach value quickly through smart defaults, imported configurations, and guided sessions.
Own pricing and packaging, including tiers, trials, bundles, and running price tests on the live base.
Own the measurement and instrumentation for all monetization efforts, including event tracking, funnels, cohorts, and experiments.
Define and track key metrics: conversion at every funnel step, time to first value, attach rate, and revenue per agent.