Senior Product Manager, Monetization

Rechat Inc•Austin, TX

1d•$125,000 - $15,000•Remote

About The Position

Rechat is the operating system for real estate, offering a unified platform for marketing, CRM, transactions, listings, and AI. We are seeking a Senior Product Manager, Monetization to drive the company's revenue growth by building and optimizing self-serve conversion paths and upgrade opportunities for individual agents. This role is crucial for creating a seamless experience from initial discovery to becoming a paying customer, and for reducing the time it takes for agents to find value in the product. The ideal candidate will own the conversion funnel, from landing pages and signup to checkout and in-product upgrades, as well as proactive outreach and reactivation efforts. This is a high-impact role focused on the largest revenue opportunity within the company.

Requirements

Owned a conversion or monetization metric as a primary KPI for at least two years.
Launched or rebuilt a self-serve signup and checkout flow, including trial mechanics and handling failed payments.
Shipped a live monetization surface (paywall, upgrade prompt, in-product trial, plan comparison page) and measured its performance.
Run a pricing or packaging change on an existing customer base, ideally an increase.
Built a reactivation or lifecycle program that brought dormant users back and converted them.
Owned landing page and signup conversion with a robust testing program.
Instrumented a funnel from scratch, defining events and building the analysis.
Run an experimentation program, including test selection, sample sizing, and analysis of results.
Improved an activation or time-to-value metric and demonstrated the retention effect.
Worked at a low monthly price point, selling to individuals or small businesses (e.g., website builders, creative tools, SMB vertical software, marketplaces, subscription products with upgrade mechanics).
Clear, direct written communication skills.
Fluent with modern AI tools and using them daily to move faster.

Nice To Haves

Real estate experience is not required.

Responsibilities

Build and optimize the self-serve signup and onboarding flow for individual agents.
Develop and improve the conversion path outside the app, including pricing pages, plan comparisons, and signup/trial-start pages.
Own the checkout and billing experience, including self-serve purchases, upgrades, downgrades, and failed payment recovery.
Design and implement the in-product upgrade path, determining prompts, placement, messaging, and conversion mechanics.
Drive seat-to-paid conversion, enabling agents on brokerage-paid seats to become direct paying customers.
Develop and execute proactive outreach strategies triggered by product behavior (e.g., trial ending, feature exploration) via in-app, push, email, and SMS.
Own the reactivation of dormant users, defining triggers, landing experiences, and conversion strategies.
Create a repeatable system for branded acquisition experiences for franchises and brokerages.
Implement brand-aware onboarding that configures the product based on the agent's brokerage.
Improve activation and time to value by reducing setup steps and optimizing the initial user experience.
Define and manage pricing, packaging, tiers, trials, and bundles, running experiments to optimize monetization.
Establish and maintain the measurement framework for conversion, including event instrumentation, funnels, cohorts, and experiments.
Define and track key metrics such as conversion rates at each funnel step, time to first value, attach rate, and revenue per agent.