Senior Product Go-To-Market (GTM) Manager
About The Position
3E is seeking a Senior Product Go-To-Market (GTM) Manager to define and drive the success of product launches in the market. This role acts as a liaison between Product and Commercial teams, collaborating with Product, Marketing, Sales, Customer Success, RevOps, and Commercial Enablement. The position involves building processes, playbooks, and commercial motions to accelerate growth, strengthen customer adoption, and shape go-to-market strategies. The role will focus on launching next-generation AI products that embed intelligence into customer workflows. 3E is a growing company that values AI-first ways of working to improve speed, decision-making, and value delivery. The ideal candidate will bring clarity to complexity, influence without authority, and build while delivering in a fast-paced environment. This role is suited for individuals who enjoy driving collaboration, creating scalable GTM processes, enabling commercial teams, refining product positioning, and partnering cross-functionally to achieve business outcomes. Responsibilities include strategic planning, program management for product launches, evolving solution positioning, enabling commercial teams with tools and messaging, and monitoring customer adoption and product usage.
Requirements
- 4+ years of experience in product management, product strategy, or product marketing with accountability for GTM strategy and orchestration— ideally in B2B SaaS, information services, or regulatory/sustainability tech.
- Strong working knowledge of product management/product launch process, sales enablement best practices, and B2B software sales process.
- Proven track record of developing and executing high-impact GTM strategies that led to product adoption, market expansion, or revenue growth.
- Understanding of how GTM strategy translates to Commercial teams’ day-to-day roles.
- High acumen for use of key (or similar) technologies including Claude, Jira, SFDC, Pendo, and Gong.
- Strong project management skills to manage complex projects and drive execution across teams.
- Excellent written and verbal communication skills to effectively communicate with various stakeholders.
- Strong market sensing skills. Ability to analyze data, identify trends, and make data-driven decisions.
- Exceptional collaborator with the ability to lead and motivate cross-functional teams.
- Skilled at aligning stakeholders around a shared vision while driving accountability.
Nice To Haves
- Experience in a high-growth mid-sized software or data company is highly valued.
- Enjoy bringing structure to complex, fast-moving environments.
- Love building scalable processes instead of simply maintaining existing ones.
- Energized by cross-functional collaboration and influencing without direct authority.
- Have a builder's mindset and enjoy creating new playbooks.
- Curious, adaptable, and quick to learn new products and technologies.
- Embrace AI and continually look for ways to work smarter and more effectively.
- Enjoy seeing the direct impact your work has on customers, commercial teams, and business growth.
Responsibilities
- Partner with Product, Marketing, Sales, Commercial Operations, Customer Experience, and other teams to lead end-to-end launch planning in Jira, ensuring alignment and execution across the organization.
- Leverage our launch framework to coordinate cross-functional go-to-market efforts, including positioning, messaging, enablement, and execution planning.
- Partner closely with Product, Marketing, Sales, and Customer Success to deliver successful launches that drive adoption, revenue growth, and customer satisfaction.
- Mine win/loss data, Gong conversations, customer feedback, and market trends to refine product positioning, identify opportunities, and strengthen go-to-market strategies.
- Develop compelling product positioning and differentiated messaging for key buyer personas while ensuring new capabilities align with our broader solution narrative.
- Equip Sales, Account Management, and Customer teams with the training, resources, pricing guidance, sales plays, and enablement materials needed to confidently bring solutions to market.
- Lead commercial campaign launches and monitor performance across targeted initiatives.
- Track key performance indicators through SFDC, Gong, Pendo, and other tools to measure campaign effectiveness, pipeline growth, product adoption, and customer engagement.
- Develop and execute go-to-market strategies that drive growth, identify new opportunities, improve commercial processes, and build scalable ways of working that support long-term success.
- Continuously evolve GTM strategies based on customer insights, market feedback, product evolution, and performance data to ensure continued commercial success.
Benefits
- Health, dental, and vision insurance
- Life insurance and disability coverage
- Open PTO and parental leave
- 401(k) plan with company matching
- Employee assistance program
- Voluntary supplemental benefits (Accident, Hospital Indemnity, Critical Illness)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
