Senior/Principal Product Designer, Public Transit Operations (Multiple Roles)
About The Position
Via is hiring multiple Senior/Principal Product Designers to redesign its mission-critical public transit operations platform. The platform supports on-demand, paratransit, school bus, and fixed-line services for public agencies. The role focuses on making complex workflows insights-first, usable, and effective for the people who operate transit and the riders who depend on it, including people with disabilities and riders with limited alternatives. Designers will lead work across dispatch and booking, address rider eligibility and special conditions, and help shape how the design team uses AI—from research synthesis and concept exploration to rapid prototyping and production-ready code. The work is forward-deployed: designers spend time with agencies and engineers, validate ideas against real operations, and ship alongside the team. They partner across product, analytics, and engineering, conduct research and usability testing, make design tradeoffs explicit, and evolve the design system as the organization scales.
Requirements
- 7+ years of experience in digital product design.
- A portfolio demonstrating leadership from concept to launch on complex products.
- Systems-thinking ability and experience designing dense, data-rich, high-stakes workflows.
- A point of view on how AI can change the design process and curiosity to continue exploring it.
- Comfort prototyping beyond Figma and moving work toward production code, or a strong desire to learn.
- Strong Figma and prototyping skills, with a high bar for craft.
- Clear communication skills and the ability to explain the reasoning behind design decisions.
- Ownership, independence, and pragmatism about timelines, scope, and technical constraints.
- Empathy for riders who depend on public transit and genuine interest in equitable mobility.
- A degree in Design, HCI, or a related field, or equivalent practical experience.
Nice To Haves
- Motion and interaction design experience.
Responsibilities
- Lead the redesign of the dispatch and booking platform, unifying experiences across on-demand, paratransit, school bus, and fixed-line services.
- Make workflows insights-first, surfacing data to support decisions at the right moment.
- Design purposeful and efficient journeys for eligibility managers, call center agents, dispatchers, riders, caregivers, and students.
- Design for rider eligibility, special conditions, and disability aids to make trips dignified and easy to access.
- Help shape the design team's use of AI, from research synthesis and concept exploration to rapid prototyping and production-ready code.
- Work directly with agencies and engineers, test ideas against real operations, and ship alongside the team.
- Conduct research and usability testing, and partner with analysts to translate data into design decisions.
- Own design from concept through pixel-perfect execution and make tradeoffs explicit.
- Evolve the design system as the organization scales.
- Partner with product, analytics, and engineering throughout the project lifecycle.
Benefits
- Comprehensive health coverage.
- Low-cost dental and vision plans.
- 401(k) with a company match and vesting.
- Fully paid parental leave for new parents, with extended leave options.
- Mental health benefits, pet insurance, and other wellness perks.
- 20 days of paid time off annually.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
