Senior Portfolio Manager - Hybrid
About The Position
We are seeking a Senior Portfolio Manager to support the Neurovascular Upstream Marketing team. This role is hybrid in Fremont, CA. The Senior Portfolio Manager will be responsible for gathering and collating competitive information, anticipating customer and patient needs to create a superior value proposition, and obtaining insights by leveraging key opinion leaders. This role involves analyzing market research, understanding statistical significance, and interpreting qualitative and quantitative research. The position requires utilizing market research and third-party data to identify key industry trends, collaborating cross-departmentally to lead the new product development (NPDP) process, and understanding its effect on the business. Building financial business case models to support new product development funding and product return on investment is a key responsibility. The role is responsible for delivering business and marketing objectives, leading the discovery process for the pre-commercialization plan, and leveraging core competencies and strategic assets to maximize new product development and launch planning. Collaboration with Clinical Affairs for evidence generation and with Product Marketing for publication and messaging strategy is essential. Understanding customer acquisition costs, targeting strategies based on market potential, and identifying new volume sources are also critical. The role involves leading the development of sales tools and channel communication, understanding and predicting sales trends, researching forecasting factors, and executing a product lifecycle management (PLCM) plan. Developing contingency plans for supply chain interruptions, creating and communicating a value proposition, developing pricing strategies, developing new marketing channels and tools, and defining performance criteria for evaluating business trends are also key aspects of this position.
Requirements
- Bachelor’s degree required
- 6+ years of work experience required
Nice To Haves
- MBA preferred
- 3+ years medical device or marketing experience preferred
- Upstream marketing experience preferred
- Excellent presentation and interpersonal communications skills preferred
Responsibilities
- Gather and collate competitive information to drive insights
- Anticipate the needs of customers and patients and create a superior value proposition
- Obtain insights by leveraging key opinion leaders
- Understand customers and optimizes value proposition
- Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
- Effectively use and interpret qualitative and quantitative research
- Utilize market research and third-party data to identify key industry trends
- Collaborate cross-departmentally to lead the new product development (NPDP) process
- Understand new product development process and its effect on the business
- Build financial business case model to support new product development funding and product return on investment
- Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
- Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
- Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
- Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
- Understand the costs of acquiring new customers vs. retaining current customers
- Understand how to target customers based off of total market potential and opportunity
- Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
- Lead the development of sales tools and channel communication.
- Understand and predict sales trends in the market
- Research key factors, measurements and variables used in forecasting
- Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
- Develop contingency plans in the event of a supply chain interruption
- Create and communicate a value proposition
- Develop pricing consistent with the Marketing Strategy and brand positioning
- Develop new marketing channels and tools
- Define performance criteria used for evaluating business trends and activities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
