Senior Performance Marketing Manager - Remitly Business

Remitly•Seattle, WA

6d•Hybrid

About The Position

Remitly is expanding its services to small and medium-sized businesses and is seeking a Senior Performance Marketing Manager to drive customer acquisition. This role will own the Paid new customer acquisition (NCA) outcomes and target for Remitly Business, as well as manage the budget and spend decisions impacting Customer Acquisition Cost (CAC). The ideal candidate will have a proven track record of building and scaling paid media engines in a data-driven digital marketing environment. This is a hybrid role requiring 3+ days per week in the Remitly Seattle headquarters.

Requirements

8+ years in performance or growth marketing, with at least 3 years hands-on managing Meta and Google Ads campaigns at meaningful scale.
An acquisition target and CAC number you've directly owned, with the data to back up how you moved it at scale.
Experience owning an ongoing agency metrics and performance review — you've set the agenda, held the agency to outcomes, and made the call when the relationship needed to change.
Deep fluency with paid social and paid search bidding strategies: Smart Bidding, Advantage+, custom audiences, lookalikes, exclusion logic, and the tradeoffs between automation and control.
Hands-on experience with measurement infrastructure: conversion tracking, attribution modeling, incrementality testing, and the ability to QA your own data pipeline.
Direct adtech experience — evaluating, onboarding, and managing vendors (DSPs, CDPs, creative intelligence platforms).

Responsibilities

Own the Paid new customer acquisition (NCA) outcomes and target for Remitly Business.
Own the budget and spend decisions impacting Customer Acquisition Cost (CAC).
Manage CAC efficiency across channels with full budget authority and reallocation rights.
Own the agency relationship end to end: briefing, weekly paid marketing metrics reviews, monthly and quarterly planning, roadmap alignment, and contract accountability.
Run campaigns hands-on across Meta and Google Ads with agency support: campaign architecture, bid strategy, audience segmentation, creative testing, and optimization.
Expand into incremental channels (LinkedIn, programmatic, affiliate, influencer-led performance) based on CAC signals.
Drive experimentation: brief the creative team, run structured A/B tests, and feed winning signals back into production.
Own the adtech roadmap for Remitly Business, working with engineers and PMs to scope and ship integrations.
Define and maintain the measurement infrastructure: pixel implementation, conversion tracking, UTM governance, and data pipeline integrity.
Lead incrementality testing, match market testing, and mixed media modeling with the Analytics team.
Make high-quality investment decisions, even when attribution is imperfect.